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04/10/2010

Zodiak Rights Launches Qpiz At MIPCOM 2010

Zodiak Rights is to launch a brand new, international multiplatform property, aimed primarily at young teen girls, at MIPCOM 2010.
Qpiz is based on an original concept created at Neo Network, Zodiak Media Group's innovative interactive and digital arm, in Italy.The initial elements that make up the Qpiz brand include a series of animated shorts that will be aired on Raj in Italy; an online world ( www.theqpiz.com) full of fun games, quizzes and the first videogame aimed specifically at girls; a Facebook page and the "Love Shots" application; a series of comic strips in popular teen magazines in Italy; as well as a book, The Tests of Qpiz, which has already been published, with three more titles already in development.
The animated fillers, which are set to launch on Raj to coincide with St Valentine's Day 2011, together with the online world are sassy and irreverent with a strong and unique appeal to tween and teen girls. Because of the subtle mix of teen issues and fun content it is expected that Qpiz will also have a following of young boys too.
A stellar line up of US storyboard artists and writers, who have previously worked on highly successful animated series including The Simpson and Futurama, have created the show based on Neo Networks' original designs.
Cristina Flumara, Director of Kids Entertainment at Neo Network, said: "Qpiz has been a truly multiplatform concept from the very beginning. We felt that much of the web and on-line game world was focused at boys and we wanted to extend this into the girls' space.
"Qpiz appeals to girls, giving them the opportunity to move seamlessly from TV to books, to online and back to magazines; to communicate with their friends, make new ones and have fun across all kinds of games and cool applications. As well as being multiplatform Qpiz is a multi-cultural and international brand which we have high hopes for at launch."
Global (excluding Asia and Italy) licensing and merchandising rights and worldwide TV distribution rights for the Qpiz brand are represented by Zodiak Rights.
Zodiak Media Group will be at stand LR4 02 during MIPCOM between October 4 and 8.
(KMcA)
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