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18/04/2007

The Zodiak Distillery Launched

The Zodiak Television Group (Zodiak) has announced the launch of a new group development initiative for the creation and exchange of programming ideas and expertise - The Zodiak Distillery.
The Zodiak Distillery is the focus for key creative executives within the Zodiak Group, creating a forum to cultivate commercial formats with international appeal. The aim is to develop formatted series and devise programmes across all genres, which will work in many different territories and different platforms. In addition, The Zodiak Distillery will partner with key broadcasters and external production companies.
Plans to formalise The Zodiak Distillery came about after the organic growth of a brand new format currently being launched at MIP TV by distribution arm Zodiak Television World. Pin Code was originally conceived by Broadcasters (Finland) and further developed between two members of the Zodiak Television Group – Saku Tuominen of Broadcasters (Finland) and Kim Ardal of Mastiff (Denmark) with support from other Zodiak companies as the development progressed. The two companies merged ideas and refined the game show format using previous experience of their own markets, with the resulting pilot of Pin Code receiving a wave of international interest so far this week.
"The successful outcome of this co-operation on Pin Code made us realise we should use our wide and differing knowledge of the business to greater effect. We’re not just in the business of acquiring companies, there has to be a creative benefit to being connected to other like-minded producers in other countries," said Patrick Svensk, CEO of Zodiak Television Group.
(DS)

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