Broadcast News

Bookmark and Share
16/09/2010

The Theory Wins HDSLR Specialist Accolade

Commercials and corporate production company The Theory have announced that they have officially become HDSLR Technology Specialists.
HDSLR Technology is the generic term for a new breed of high-end stills cameras (Canon 5D MkII, Canon 7D, Canon 1D Mark IV etc.) which shoot full HD video. Because of the large imaging sensors inside these cameras, the footage achieves a film-like quality akin to 35mm film.
HDSLR Technology has become ubiquitous in the last 18 months with film-making professionals looking to shoot extraordinary visuals whilst keeping budgets within reach of everybody. This technology has truly democratised the commercial, film and television industry.
The Theory encourages clients to demand more from their budget and as a result they've had an increasing demand to use this type of technology on a wide range of projects.
Creative Director Tom Jenkins explained: "We always the appropriate equipment for any given project and never place an emphasis on tech cover over creative ideas, but cutting edge HDSLR Technology now allows us to break down the barriers and achieve a style and look most clients wouldn't have been able to afford a year, if not months ago.
"This is a exciting time in our industry and as we have an enviable in-house talent and knowledge pool we've decided to specialise in HDSLR Technology. We can advise clients on the best approach when using HDSLR Technology, but we also understand that clients just want us to make the best looking films and videos without the headache of what camera to use. We take away the hassle, we simplify the process and we make them look good."
Recent Theory projects filmed using in-house HDSLR crews and camera equipment include a suite of travel films for Thomson TUI, an international brand film for the London Metal Exchange and product demonstration films from SMART Technologies.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/03/2017
Celebro Media Selects PlayBox Technology Solution
Celebro Media has selected a playout solution from PlayBox Technology which will power a new channel for a broadcaster in the Middle East. Recently in
14/03/2017
PlayBox Technology Heads To CABSAT
At CABSAT 2017, PlayBox Technology will highlight the latest enhancements to its Neo and CloudAir broadcast playout solutions. Taking place in Dubai f
29/06/2017
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
22/05/2019
Fjord Film Selects Riedel's MediaorNet Technology For New OB Van
A Danish production company Fjord Film has selected Riedel Communications' MediorNet real-time signal transport, processing, and routing technology an
16/05/2017
PlayBox Technology To Exhibit At BroadcastAsia 2017
PlayBox Technology has announced that it will exhibit at BroadcastAsia 2017, 23 – 25 May at the Suntec Centre, Singapore. Making its BroadcastAsia deb
17/11/2017
UK Studios: An International Success Story
It has often been said that Hollywood is the most recognisable film industry in the world, with hundreds of movies and television series generated eve
22/10/2018
Production News : London Mayor And Film Industry Leaders Tackle Diversity In The Film Industry
The Mayor of London, Sadiq Khan, and major film industry leaders have teamed up to tackle the lack of diversity in the film industry. Sony Pictures, H
11/08/2017
The Latest IP-Based Technology Revealed at IBC
Three German audio equipment manufacturers are eager to demonstrate their new IP-based products at IBC. Stage Tec on stand 8.C80 at IBC will show AVAT
27/07/2017
AIT Celebrates 21st Anniversary With PlayBox Technology AirBox Neo
One of Nigeria's most popular and successful television channels, Africa Independent Television (AIT) has chosen AirBox Neo from PlayBox Technology as
30/05/2017
Canford Uses 3D Printing Technology
Canford has successfully utilised in-house 3D printing technology to improve productivity within the company's fibre termination department. Canford s
28/04/2017
b<>com Wins Technology Innovation Award
French innovation centre bcom has scooped the Technology Innovation Award at the NAB Show 2017 for its SDR-to-HDR up-conversion technology. Launched d
10/04/2017
PlayBox Technology Completes Airport Project
PlayBox Technology has announced the completion of a project at Birmingham Airport, Alabama. The installation comprised of a latest-generation AirBox
29/11/2021
Origin Film & Television Appoints New MD
Origin Film & Television has appointed James Gander as managing director. Former managing director and company director of Hyperactive Broadcast, Gand
12/06/2017
Qvest Media Opens New Hub
Qvest Media has announced that it is to open a new central hub for Northern Europe in Copenhagen, led by manager Peter Thomsen. The company will also
17/05/2019
UWL BA Film Production, Final Film Showcase
On the 30th of May at Leicester Square, the film production students from the University of West London are screening their final films. These films a