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24/08/2010

BBC Three' Adult Season A 'Huge Hit'

BBC Three's recent Adult Season has proved a huge hit with 16-34-year-olds, the broadcaster has announced, with more watching the season and the channel than ever before.
The BBC said that the channel continued to be the most watched digital channel for that age group for the hours it broadcasts and has grown its share of young audiences by 58%, since Danny Cohen began as Controller just over three years ago.
The Adult Season has just ended and ran over four weeks with a range of documentaries and entertainment shows looking at what it is like to be a young adult in Britain today.
Online, BBC Three hosted a debate where young people shared their personal experiences of what it means to become an "adult".
The season gave the channel four of its five best weeks ever in terms of share amongst 16-34-year-olds, peaking with a 6% share in the week of July 26 - the channel's best weekly share ever.
Episode one of Underage And Pregnant, which follows a mix of young mums, and some dads, with varied backgrounds as they come to terms with pregnancy, burth and their new lives with a baby, was the best performing originated programme ever in a pre-watershed slot on BBC Three, with an audience of 1 million (9.6% share in the target audience).
Meanwhile, Small Teen, Big World, is the most watched documentary ever on BBC Three with an audience of 1.2 million for its first transmission. The show followed the lives of Jazz, a teenager with an undiagnosed form of dwarfism and her mum, Bev, who has the same condition.
All the season's programmes were strong on the BBC iPlayer, led by Glamour Models: Mum And Me, with 478,000 requests.
The season has so far reached 17 million individuals, 39% of all 16-34-year-olds.
Danny Cohen said: "The record-breaking audience response to the Adult Season is testament to the quality of the programmes being made for BBC Three by a wonderful range of producers and directors.
"Their programmes have really connected with young audiences - as we've also been able to see from the fantastic online response to the season."
(KMcA/BMcC)
VMI.TV Ltd

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