Banijay Inks Raft Of Deals In Sweden

Further establishing itself as a new global force in content distribution, Banijay International has announced sales of three shows in its enviable portfolio to Swedish broadcasters in the wake of MIPTV. The shows will be produced by Banijay affiliate Nordisk Film TV in Sweden.
Banijay International has sold renewals of two of its flagship formats Construction Nightmares and Sold to Sweden’s leading commercial broadcaster TV4.
Devised by Nordisk Film in Denmark, TV4 has re-commissioned eight episodes of the factual hit show Construction Nightmares. Pre-production will start this summer and season two is expected to air during 2011. Season one of Construction Nightmares is currently airing during Wednesday night primetime at 9pm and is the highest rated TV4 show since TV4’s star format Farmer Wants a Wife, attracting average shares of 31% of all viewers.
TV4 has also re-commissioned another 14 episodes of the hugely successful and high quality property show Sold. Pre-production is to start shortly and scheduling is to be announced. Devised by Danish broadcaster DR, the format is one of their longest running and most successful property shows of the last 14 seasons.
A further hot Banijay property, which pits stars against each other, is the successful and fearless stock car chase, Celebrity Devil Race. The fast paced reality series has sold into Sweden for the first time and will appear on SBS broadcaster Kanal 5 during 2010.
Karoline Spodsberg, Managing Director at Banijay International said: "We are very excited about these commissions. It shows the strength of our Swedish subsidiary – Nordisk Film TV Sweden and it shows the strength of our catalogue. The second season commissions indeed are a quality-stamp of our formats - guaranteeing our clients full return on their investment."
(BMcN)