Never.no Expands Interactivity Desk

A technology-based business that connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers, never.no, has announced a milestone expansion of functionality for its advanced broadcast tool, Interactivity Desk.
Broadcasters of all sizes can now use the functionality as a central content hub for acquisition and aggregation of multiple incoming feeds and sources, whether it's social networks, viewer opinions, or background data from internal and external sources.
The upgrade also enables, within the same workflow, instantaneous publication and contribution with a single mouse click to the appropriate delivery platform, be it embedded in the broadcast, on the Web, or on a mobile phone.
This innovative expansion of Interactivity Desk's usefulness dramatically improves production efficiency by eliminating repetitive, time-consuming, and error-prone tasks - particularly onerous in the fast-changing world of news and sports broadcasts.
And by enabling smaller broadcasters to efficiently monitor and use a newly widened scope of sources, Interactivity Desk can support their ability to serve their audiences better and increase their visibility across a range of platforms.
"Every broadcaster faces the problem of how to control all the content coming my way?" said Lars Lauritzsen, never.no Chief Excutive Officer.
"Traditionally, the solution has been staff doing a mundane and tedious job that required monitoring sources, copying and pasting, editing, adding graphics, and signing into multiple applications for the disparate publication platforms.
"Residing at the heart of the broadcast workflow, Interactivity Desk can be deployed as an interface that handles this entire process, saving both time and money for the broadcaster at the same time it yields more thorough and timely coverage for viewers."
He said that never.no's proven technology seamlessly integrates with the existing elements of broadcast infrastructure.
Easy-to-use features enable fast, easy sorting or changing of sources and destinations. For example, a sports producer could use keywords or URLs to aggregate and harvest Flickr, Twitter, and RSS updates on a soccer match then repurpose and push them to the broadcaster's Web site, an on-air crawl, or even to mobile phone subscribers with a single click.
And because the never.no application can handle a theoretically endless number of sources, the available updates wouldn't be limited to those from traditional social network sites but also news sources, internal data sources, external databases, APIs, and even legacy systems.
Norway's leading commercial broadcaster, TV2 has been the first to deploy never.no's Interactivity Desk as a content hub. TV2 is currently relying on it for sports production, and plans to phase the solution into news production by this summer.
(BMcC/GK)