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05/03/2010

Pulse Bring Red Bull Music To Four

An integrated content production company has been commissioned to produce Red Bull Music Academy London, a 3 x 12’ series for Channel 4 which showcases highlights from this year’s Red Bull Music Academy.
Produced by Pulse Films and Presented by Alex Zane, the first Red Bull Music Academy London show looks at how London’s musical heritage and cultural diversity has shaped the city’s eclectic club culture. Titled London Calling it features an exclusive performance from Red Bull Music Academy alumnus Mr Hudson and interviews with musicians including Speech Debelle and Goldilocks.
The second show, Disco to Dancefloor, follows the progression of dancefloor culture from disco into the rave scene.
The final programme, Soundclashes & Samples, enters the world of superstar DJs and famous samples and traces the evolution of sound systems from Notting Hill Carnival’s reggae systems to the drum & bass and dubstep setups of today. It also features live footage from the Red Bull Music Academy Culture Clash @ The Roundhouse, a four-way soundsystem battle featuring Goldie’s Metalheadz, Trojan Soundsystem, Digital Mystikz and Jazzie B’s Soul II Soul.
Jamie Clark, Head of Music at Pulse Films, said: "We are very pleased to have worked with Red Bull Music Academy and Channel 4 on developing this project. Our expertise in creating integrated content for a variety of platforms, combined with a track record in producing top-quality music-related programming, means that we are best suited to provide the kind of content package that Red Bull’s flagship music event warrants."
Debbie David, Channel 4 Exec, T4 and Music commented: "Red Bull Music Academy London is a great example of a series that highlights and celebrates the best of the world’s musical innovators, both past, present and future. The programme’s format gives budding and established musicians the platform to showcase their talents, while also celebrating a diverse range of musical styles and genres.”
Red Bull Music Academy London will air throughout March.
(BMcN/BMcc)
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