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17/12/2019

NativeWaves Collaborates With Red Bull Media

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Fans watching live broadcasts of MotoGP races in Austria have been given an exclusive opportunity to personalise their viewing experience following a pioneering broadcast technology developed by Austrian solutions provider NativeWaves GmBH.

NativeWaves collaborated with Red Bull Media House to debut this innovation at the Austrian MotoGP in Spielberg. Fans watching broadcast coverage on Austria's ServusTV have been able to download a free MotoGP 2nd Screen App and use this to select their preferred perspective from various camera views on their mobile devices. This allows viewers to watch all the action perfectly synchronised across multiple screens. This innovation was available for all races following the Austrian MotoGP.

NativeWaves utilized the Amazon Web Services (AWS) cloud service portfolio to bring this experience to viewers. AWS CloudFront was used to distribute the content and achieve scale, while various other AWS services contributed towards easy development and management of this operation. Starting from managed database services to serverless solutions, AWS provided dependable cloud services to ensure the success of this project.

NativeWaves' technology for broadcast provides a seamless and synchronised experience across multiple screens, enabling viewers to watch additional content without the limitations of TV where only one camera angle is broadcast at any time. Efficient and versatile, it delivers ultra-low latency streams which are faster than TV, while optimizing bit-rates and quality. NativeWaves’ technology integrates easily into existing broadcast processes while maintaining the integrity of the original content. NativeWaves is a member of the AWS Partner Network (APN) programme.

www.nativewaves.com
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