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24/02/2010

Azimuth Builds HD Infrastructure With Editshare

A pioneer of a new category of collaborative editing solutions has announced that London-based Azimuth Post Production has implemented the range of EditShare Complete Collaboration products.
The products include; EditShare Flow for production asset management, EditShare XStream for shared storage of HD and DI media and EditShare Ark for media backup and archives.
Known for developing high-impact documentaries, Azimuth is part of a prominent Middle Eastern-owned media group that includes award-winning London-based production company, ORTV International. Their postproduction services include off-line and on-line editing of short and long form films for broadcast, corporate and commercial genres.
Azimuth's purchasing decision was driven by the increased amount of tapeless production within their facility. "As clients usually recycle their XDCAM EX cards almost immediately, we were finding ourselves holding the only copy of their rushes. We needed to protect ourselves against all possibilities of data loss, so purchasing an archive and backup system like EditShare Ark was vital," said Neil Hatton, Director of Postproduction at Azimuth. "The integration of Flow and Ark with XStream's storage capabilities means that the location and metadata of all files is tracked throughout the production cycle, right through to permanent archive."
The new EditShare installation provides an end-to-end HD production infrastructure, facilitating media ingest, asset tracking, and enterprise tiered shared storage management across the facility's postproduction operations, which includes a mix of Avid and Final Cut Pro editing systems and a Nucoda HD colour grading solution.
Azimuth replaced the existing Avid Unity and LANshare systems with a 32 TB EditShare XStream Series shared storage solution. The facility's ten editing suites and colour grading system are connected to XStream via 10 Gigabit Ethernet. XStream's workflow engineered features facilitate project sharing among Avid and Final Cut Pro editors, enhancing creative collaboration.
Media ingest and asset logging are done using the new 2-channel EditShare Flow solution. Content is recorded straight to the EditShare XStream shared storage server with full metadata intact.
The Flow Browse module incorporates key search tools for browsing and retrieving assets from EditShare Media Spaces. Completing the HD production infrastructure is EditShare Ark for backups and archives.
"EditShare's extreme flexibility and cross-platform capabilities are a perfect fit for the high-performance, full-service Soho postproduction house," said Tara Montford, Managing Director of EditShare. "The installation of our full-range of systems, from Flow to XStream and Ark, will provide Azimuth with shared workflows from ingest to archive, and reliable media sharing across all platforms for increased productivity. We are thrilled to add Azimuth to our esteemed list of clients and see another high-end Soho shop go for EditShare."
(BMcN/BMcC)
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