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02/09/2002

Iskra Television get wise with Einstein deal

Iskra Television, the UK-based distributor of clips, shorts, programmes and formats has signed a recent deal that sees them further expanding the content remit of their established online library, Iskra Shorts.
Iskra Shorts will now carry cutting edge Science and Technology material from Einstein TV, the first pan-European digital TV channel and website devoted entirely to this genre.
Einstein TV ('the CNN of Science') has specifically produced content, targeting those who have an enquiring mind and who are interested in the impact that Science has on the world around them.
The channel is currently airing in the UK, Germany and Switzerland and the deal with Iskra Shorts now allows ‘news’ stories from the channel and site to be applied to new programming around the world.
(GB)
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