Broadcast News

Bookmark and Share
13/11/2009

Smartclip Launches Interactive Video Network In The US

One of Europe's leading online video networks, smartclip, has officially unveiled the US arm of the business with the launch of smartclip North America.
Founded 21 months ago in Germany, the network has become an international success story with offices in Germany, Spain and the UK.
The interactive network enables media planners and advertisers to harness the full potential of online video advertising by repurposing the professionally-shot videos created for their TV campaigns. Intelligent network technology standardises ad specifications to ensure compatibility with any embedded media player, creating a technology-agnostic approach.
Building on the explosive growth of in-stream video advertising, European leader smartclip has extended its footprint into the North American market through the introduction of a new independent operating arm, smartclip LLC. The move to the US is expected to create yet another opportunity for smartclip to provide world-class services to both advertisers and publishers seeking to embrace in-video advertising.
“We have worked exceptionally hard over the past few months to become a leading player in the European market and we’ve achieved this through a powerful combination of having a world class sales team and cutting edge technology solution,” comments Thomas Falk, founding member of smartclip. “The decision to move into North America was heavily driven by client demand and we are excited by the opportunities this latest venture is expected to present.”
“The smartclip video network is available on several different channels, from mobile devices to television and PCs which demonstrates the versatility of our offering,” highlights Roland Schaber, COO smartclip Europe.
smartclip officially opened the North American arm today with its headquarters based in New York City. Throughout the remainder of the year, smartclip expects to open additional offices providing services to both coasts as well as the Chicago/Midwest market.
“The backing of smartclip AG’s operating experience allows us to quickly address demand for in-stream video ad sales in North America,” adds Jay Drago, COO of smartclip. “We have moved to assemble a leading team of seasoned in-stream veterans and with our first critical hires and exclusive publisher contracts already behind us.” 

smartclip already works across Europe with its sales business among others forhelping to monetize content for large brands including VidZone, Last.FM, Viacom, Blinkx, the world largest online video search engine.
(KMcA/BMcc)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

25/02/2020
Production News : ITV Studios Announces Pre-Sales For Latin Drama Romulus
ITV Studios has cemented its ambition to deliver European drama to international audiences with the announcement of a number pre-sales for the latin d
02/12/2019
IDT Appoints Polecam UK Partners for Sales, Service, Rental And Support
IDT based out of Pasadena, California in the United States - known for their innovative design and manufacture of industrial high speed digital camera
28/11/2019
Masstech Appoints Sales Manager For India
Masstech has appointed a Sales Manager for India. Srinivas Gankidi has over 20 years' experience in the media and entertainment industry, delivering f
21/03/2017
How To Increase Online Sales With Video
You have a brand new product that has just launched on your website and you want to boost your e-commerce sales. By producing high quality video conte
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
03/08/2017
Five Reasons For Using 360 Video In 2017
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with you
25/07/2017
VITEC To Showcase Field-Proven Video Streaming Solutions
VITEC has announced that it will demonstrate its broad range of point-to-point streaming and full motion video (FMV) solutions engineered for mission-
19/09/2017
The New Brevity Of Online Video
In an age of binge TV-watching, 10-second Snapchat stories and people watching 50 screens at once, it seems that humans want everything, immediately.
19/09/2017
Ross Video Is Smart Production
Ross Video is committed to smart production, helping our customers deliver expert broadcasts efficiently and effectively, writes Jennifer Markey, Vice
15/09/2017
VITEC Unveils Unparalleled HEVC Video Quality
VITEC, a worldwide leader in advanced video encoding and streaming solutions, today unveiled the MGW Ace Encoder firmware v2.0, the next generation of
13/09/2017
Artel Video Systems Announces RAVENNA Partnership
Artel Video Systems has announced a new partnership with RAVENNA. As the number of AES67-enabled devices continues to grow, switches and other network
12/09/2017
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
07/09/2017
Groovy Gecko Provides Live Video Services To Lumos
Groovy Gecko has delivered a live video stream for the latest fundraising campaign of J.K. Rowling's children's charity, Lumos. The fundraising event
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
16/05/2017
Video Design Selects Marshall Cameras
Video Design has selected the latest Marshall CV 343 CS HD mini cameras to a number of high-profile concerts by rock bands including Lower Than Atlant