Smiggle To Launch First Ever British Broadcast Advertising Campaign

Australian-based kid's school and lifestyle brand retailer, Smiggle, will launch its first ever British broadcast advertising campaign with Narrative Entertainment's POP children's channels this August 2023.

The Back-to-School themed advertising will include a six-week spot ad campaign running from the 24th July, plus a 2-week sponsorship campaign from the 06 August on FAST channel, POP Kids, and on the on-demand app, the POP Player.

The popular POP website will also host a competition giving lucky viewers the chance to win one of three vouchers worth £100 to spend in-store or online.

As well as promoting its Back-to-School campaign, Smiggle's spot advertisements will also detail its partnership with anti-bullying charity, The Diana Award. Children can visit their local Smiggle store to take the Kindness Pledge and receive a free Kindness Certificate. ‘Choose Kindness’ keychains are also on sale, with all proceeds donated to the charity.

The campaign will be facilitated by Smiggle's ad agency, The Advertising Room, and CTV specialist Media16, the exclusive sales house managing the advertising and sponsorship sales on Narrative Entertainment’s FAST channels. Media16 facilitates non-intrusive, contextually relevant advertising that reaches specific and passionate audiences across 60+ CTV channels on multiple platforms in the UK and Europe.