Broadcast News

Bookmark and Share
03/08/2004

Adstream and Quickcut to merge

Adstream and Quickcut, two of the world's most technologically advanced advertising services companies, have announced that they are to merge.
Adstream and Quickcut are the world's leading providers of digital asset management services to the advertising industry. Their digital online products simplify the processes behind creating, producing, storing and distributing advertising materials. Quickcut is widely acknowledged as the leading provider of these services in print media while Adstream has similarly advanced and proven solutions for television and radio advertisements.
The world's leading advertising agency groups use Quickcut and Adstream as a key part of their production workflows, including Omnicom, IPG and WPP. The new merged operation will integrate these leading technologies to deliver a unique service to advertising agencies and their clients around the world.
The two companies' development teams have already been working together to provide a single solution, which will be available to customers' during the first quarter of 2005. This product will be unique in offering advertising agencies and marketers around the world a one-stop solution across television, radio and print media. As a result, the production and delivery of an entire advertising campaign - from concept to consumer via any combination of media worldwide - will be possible from a single desktop. Advertising agencies will now be able to simplify their working practices and lower their costs at a time when the whole industry is under pressure to become more efficient in its business processes.
Commenting on the merger, Adstream's Chief Executive, Gerard Barron, said: "Both Adstream and Quickcut are already revolutionising the way advertising materials reach their final destination. This merger means that for the first time all parties involved in the total advertising process will be able to collaborate and deliver their services digitally across all media. This is a huge step forward for the industry which will have major cost-saving implications."
Grant Blanchard, Chief Executive of Quickcut, added: "Quickcut and Adstream have worked towards the same vision for several years. Our mission has been to relieve the advertising industry of inefficient and costly working practices. Both companies have spent years developing digital services focused on different media that are now transforming the way agencies work. Now is the time to put them together. For the first time an entire advertising campaign, from client brief to delivery, can now be managed simply and efficiently across all media."
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/03/2023
Big Pic Media Helps Build ELMNTL
Big Pic Media has announced its role in helping build London's latest creative studio, ELMNTL. The Shoreditch facility is built around a host of cloud
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
18/04/2023
TrackIt Achieves AWS Media & Entertainment Competancy Status
TrackIt has announced that it is one of the first partners to achieve the AWS Media & Entertainment Competency status. This latest recognition confirm
18/04/2023
Globecast Partners With Brklyn-Media
Globecast has formed a strategic partnership with New York City-based Brklyn-Media, provider of virtualized media management and infrastructure servic
04/04/2023
Planetcast Chosen As Media Services Partner By Star Sports, Viacom 18 And Times Internet
Planetcast Media Services has been selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast
25/02/2005
Sky Media to hold off on late copy surcharges for Adstream users
Sky Media, the advertising sales division of BSkyB, will continue to waive late copy charges into 2005 for a limited period, when advertisers and agen
27/03/2024
Arrow Media Targets Story-Telling With Limecraft Online Content Management
Arrow Media, an award-winning producer of documentary, factual and non-scripted content, creates high quality programming covering a wide range of sub
14/03/2024
LOGIC Media Solutions Assists RTL Deutschland
LOGIC media solutions is assisting RTL Deutschland in transitioning its broadcasting operations to a modern IP-based infrastructure. This shift to IP-
28/07/2022
Marketron Releases Political Advertising Toolbox
Marketron has announced the release of its Political Advertising Toolbox for TV and radio sellers, a collection of new online resources for companies
26/10/2018
Adstream Selects Vantage Media Platform
Telestream has announced that Adstream has chosen both cloud and on-premises deployments of the Vantage media processing platform to automate its high
23/02/2024
Innovative Production Services Elevates Audio Production With Lawo
Innovative Production Services, a leading provider of cutting-edge event production and OB solutions, has announced the acquisition of the state-of-th
22/03/2024
Tolka To Unveil Range Of Broadcast Media Products
Tolka Telecommunications is to promote its extensive range of broadcast media products and services at the April 14-17 2024 NAB Show in Las Vegas. Hig
22/03/2024
Azam Media To Unveil Cutting-Edge OB Truck
Azam Media is set to revolutionise its broadcast capabilities with the unveiling of a cutting-edge outside broadcast (OB) truck, crafted in collaborat
19/03/2024
CJP Broadcast Services Develops Production Suite
CJP Broadcast Service Solutions is developing a cutting-edge production suite for Basingstoke College of Technology (BCoT). The studio, a £500,000 inv
12/12/2023
Pip Studios Appoints Head Of Client Services And Business Development
Pip Studios, part of Molinare Creative Group, has appointed Shannon Sewell as Head of Client Services and Business Development. The appointment solidi