Broadcast News

Bookmark and Share
29/11/2001

ITC AND BSC PUBLISH ‘BEYOND ENTERTAINMENT’ REPORT

A SHIFT in society's attitudes towards alternative beliefs and practices has been identified by new research commissioned by the Independent Television Commission (ITC) and Broadcasting Standards Commission (BSC), published on November 28.
‘Beyond Entertainment’ shows that many viewers regard alternative practices such as yoga and homeopathy as familiar and mainstream and are happy to see them covered on television.
Other practices, such as clairvoyance and clairaudience were considered more borderline, with some viewers regarding them as predominantly harmless, and others who felt they had the capacity to exploit and harm individuals. The research identified a clear division between attitudes to these kinds of 'psychic practices', and 'the occult'.
The latter included black magic, voodoo and Ouija; such practices were judged to be risky and dangerous, with the potential for outside manipulation and control. Viewer attitudes to the two differed significantly, with the latter often considered unsuitable for broadcast at any time, or not until after the watershed and only on specialist channels.
The broadcasting regulators commissioned the research to gain a fuller understanding of viewer attitudes towards alternative beliefs and practices to ensure that current broadcasting regulations are in line with public expectations.
At present, some niche channels broadcast programmes featuring the 'softer' kind of psychic practices, such as clairvoyance. The regulators wanted to see how widespread acceptance was of this kind of content, and whether it would be considered acceptable on mainstream channels such as BBC1 or ITV1.
Head of Audience Research, Andrea Millwood-Hargrave, said: “This research, the first of its kind, is invaluable in helping us understand and anticipate viewer attitudes towards, and concerns about, different types of alternative practices as portrayed on television. It is encouraging to note that these findings broadly support the current regulations, and they will certainly inform our judgements about the suitability of individual programmes and advertisements, in terms of their content and of their scheduling on different channels and at different times.” (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

16/06/2017
Production News : Hatton Garden Drama Commissioned For ITV
ITV has confirmed the commission of a new drama depicting the Hatton Garden burglary which took place in London in April 2015. The robbery made headli
12/06/2017
Production News : Pilot Of 'The Price is Right' Commissioned
Channel 4 has announced the commission of a new pilot of the classic game show, The Price Is Right. The 1x60' pilot has been commissioned by Tom Beck,
21/07/2017
G&D KVM Systems – For The Next Generation Of Broadcasting
Guntermann and Drunck GmbH have announced that at IBC 2017 they will once again arrive with a suitcase full of new products to excite visitors with KV
09/05/2017
ATG Danmon Eyes The Future Of Broadcasting
Representatives from broadcast systems integration specialist ATG Danmon headed to NAB in April. Two companies from the Danmon Group exhibited on the
09/05/2017
Broadcasting Center Europe Selects SAM Solutions
Snell Advanced Media (SAM) has delivered an end-to-end IP infrastructure solution at RTL Group's new Luxembourg headquarters, RTL City. SAM was select
06/09/2017
BT Displays Future Of Broadcasting At This Year's IBC
BT's Media & Broadcast division is exhibiting exciting developments in next-generation broadcast technologies at this year's IBC. The team will displa
06/10/2004
New report urges production companies to re-evaluate financial practices
A fresh solution is being offered to the financial management problems experienced by many television production companies. In response to the demands
18/08/2017
Production News : 7 New Documentaries Commissioned For First Cut
Channel 4 has announced the commission of seven new documentary films for the First Cut strand. First Cut showcases original and bold documentaries by
02/02/2010
Scottish Meet Over Future Of Broadcasting
The Scottish Government has announced a summit to explore the direction of Scottish broadcasting. It will be hosted jointly by the Saltire Society and
18/10/2017
Production News : More 4 Commissions New Travelogue Series
More 4 has commissioned a new history/travelogue series called Vintage Roads (w/t). The series will follow actors Christopher Timothy and Peter Daviso
21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
07/01/2004
Research finds public ambivalent about digital television
More people would be willing to take up digital television if they were given the right information and the switchover were easy and cost-effective, a
20/10/2016
Enhance Your Broadcasting With BES' 4K Patching Equipment
Evolving viewer demands drives technology to respond and Product Manager at BES, Darren Fuller, explains how BES can support professional broadcasters
03/02/2014
Ministers Meet To Discuss Welsh Broadcasting
The Minister for Culture and Sport, John Griffiths and Ed Vaizey, UK Minister for Culture, Communications and Creative Industries, have met to discuss
04/11/2013
Broadcasting In The Fast Lane
Today, a local TV channel can produce a live show without a camera crew at all; a single, unaided producer can vision mix, record and stream a live mu