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26/01/2006

Broadcastconsultants.com announces alliance with Moyes research

Broadcastconsultants.com, a division of CRP Associates, has announced a new exclusive alliance & licensing agreement to provide for sale Moyes research Digital Dial Music Testing Equipment & Software to broadcasters worldwide (excluding the US and Canada).
Broadcastconsultants/CRP Associates, will be providing support, coordination, training and consulting services for the alliance through their network of talented associates with in-depth knowledge of the broadcast industry.
"The worldwide broadcast industry wants the latest in technology to improve audience ratings", said Roger Pasquier, President of CRP. "The Digital Dial Music Testing equipment & software from Moyes research is the Rolls Royce of music and focus group testing equipment. We are very happy to be providing this state of the art technology to broadcasters internationally."
The Digital Dial Music Testing system is a wireless system that provides a separate 'Burn Button' and 'Unfamiliar' button which allows programmers to better analyse songs which listeners may be tired of hearing.
Bill Moyes, President of Moyes research said: "A Programmer may inadvertently hurt Time Spent Listening (TSL) by over playing 'burnt' songs. Until we invented it, no Digital Dial system could track and measure "burn". Respondents reactions are measured one question at a time, and the data yield is more complete."
(CD)

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