Broadcast News

Bookmark and Share
30/01/2012

Screen’s New Connected TV Solution At BVE

Screen will be exhibiting ScreenConnect, its new connected TV publishing tool at this year’s BVE in London.
The show will also be Screen’s first industry exhibition incorporating its extended product range following the acquisition of SysMedia.
Despite the significant revenue-generating opportunities presented by connected TV, Gordon Maynard, Screen’s product manager for connected TV suggests that pick-up is generally slow due to deployment barriers - obstacles that are alleviated by ScreenConnect.
Maynard said: "The benefits of connected TV are very clear but the challenges faced by service providers in producing content for the profusion of different connected TV platforms is proving to be prohibitive."
He explains: "Because an application has to be written and then updated for each and every platform it is driving many companies away from the market, even though the fundamental desire to enter is there."
ScreenConnect allows media companies to access and deliver services to the maximum number of connected TV and tablet outlets without having to devote the significant time and cost associated with writing applications for each of the many platforms available.
Maynard assures: "ScreenConnect has been built to be adaptable, not just for current platforms but with a view to developing platforms too, including those that are yet to emerge."
"The key to this is high level language that the system uses to define the content and structure of the service and how users navigate through it."
ScreenConnect provides the platform to build a service for connected TV platforms, including the navigation structure and the definition of content panels across that service.
A browser-based tool is used to edit and manage content with flexible control of content display. That content can be global or platform-specific, with sites generated in a platform-neutral format for delivery to display applications.
Transactions can be supported by custom plug-ins while different navigation types – remote control or touchscreen, for example – can also be handled. It also supports code injection for specialised requirements.
ScreenConnect handles the variation in HTML-based platforms and delivers applications through its ConnectWriter module, a key component for multiple platform delivery. Its core code takes output from the content management system and builds pages according to location; platform-specific code handles the differences between receivers. Site-specific code then takes care of custom requirements while cascading style sheets control the look of the service, optimised for each platform.
Maynard concludes: "Broadcasters irrespective of size and genre need to take a look at the opportunities and be assured that the major market entry barrier presented by connected TV can now being addressed by ScreenConnect."
Attendees of BVE can see ScreenConnect on the Screen stand K56. Gordon Maynard will also be leading a Connected TV seminar in the Content Room at BVE on Wednesday 15th February at 5pm.
(LB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/06/2017
Graduate Film Shortlisted For TV Awards
A film made by graduates of the University of Wolverhampton's Video and Film Production course has been shortlisted at this year's RTS Student Televis
12/06/2017
Timeline TV Delivers For Love Island
Timeline Television is providing inter site connectivity and RF facilities for the new series of Love Island for ITV. Production of the reality TV sho
07/06/2017
CHEK-TV Expands With Octopus Newsroom
Broadcaster CHEK-TV has selected Octopus 8 as the core of a major upgrade to the newsroom system at its headquarters in Victoria, British Columbia. Av
07/06/2017
A Beginner's Guide To TV Advertising
Most small business owners are hesitant about advertising on TV because of the seemingly high cost, writes South West Films. This guide will help to c
22/05/2017
Production News : Hugh Grant To Return To British TV
A new drama has been commissioned by the BBC, featuring Hugh Grant. A Very English Scandal will see Grant star as MP Jeremy Thorpe who was tried but a
18/05/2017
Recognition For Avid Customers At BAFTA TV Awards
A number of Avid customers have been recognised at this year's Virgin TV British Academy Television Awards, hosted by the British Academy of Film & Te
10/05/2017
Suitcase TV Brings Iphrame Flyaway To BroadcastAsia
At BroadcastAsia 2017, Suitcase TV will demonstrate its Iphrame Flyaway Production System. The Iphrame Flyaway Production Suite is a software-based re
05/05/2017
TV Documentary Filmmaker To Receive TiCA Accolade
Television documentary filmmaker, Paul Berriff OBE, is to receive a Television Cameraman's Award (TiCA) at this year's Guild of Television Cameramen (
05/05/2017
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
03/05/2017
CHEK TV Invests In Snell Advanced Media's Vibe Solution
Canadian broadcaster CHEK TV has invested in Snell Advanced Media's (SAM) fast news production solution Vibe, which will allow it to deliver news to a
03/05/2017
NFTS Launches Live TV Simulator Course
The National Film and Television School (NFTS) has launched a Live TV Simulator Sports Production course in partnership with HBS Broadcast Academy, th
04/01/2012
Screen Subtitling Expands Portfolio
Screen Subtitling Systems known for its work with captioning and subtitling systems, is moving with the times expanding its portfolio to include a con
27/09/2012
smartclip Publish Findings On Connected TV Users
smartclip, the multiscreen video and brand advertising platform, has published the findings of the first ever research on Connected TV users. In assoc
14/12/2011
Screen Subtitling Systems Expands Portfolio
Screen Subtitling Systems known for its work with captioning and subtitling systems, is moving with the times expanding its portfolio to include a con
29/06/2012
Connected TV – What’s The Hold Up?
Screen’s connected TV specialist, Gordon Maynard explains how the market landscape drove the development of the company’s connected TV solution Screen