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19/08/2009

Words And Pictures At Mighty Nice

Mighty Nice in Sydney, part of Nexus' worldwide roster of talent, have produced an animated symphony of words and pictures for JWT Melbourne and the Melbourne Writers Festival.
Given a straight brief to animate type as it is read by a voiceover, the result is a beautiful and sophisticated rendering of evocative pieces of writing. Using the animation technique "kinetic typography", where a change of subject is illustrated by a change in type, Mighty Nice let their imaginations run wild to stunning effect.
The voiceover was read by writers appearing in the festival and their work spanned the entire spectrum of the literary rainbow, from horror to romance, to science fiction and everything in between. The combination of an art director who is a self-confessed "font freak" and a character animator director left to himself while the art director got over 'flu, has produced a spot full of rich imagery, that gives vivid life to the readings.
Might Nice Director Darren Price commented: "The piece moved on from purely typographical as originally planned but we were all having too much fun to pull it back."
Filmed in HD and transferred to print, the film is to be shown at cinemas and on the huge screen in Melbourne's Federation Square throughout the festival. The brilliant illustrations - little girls turning into skeletons, shadows from trees turning into a fearful gothic scene, zombies, disembodied hands, a lovebird! - are a seamless flow of words and pictures that create the major drama and impact needed for the big screen.
Darren said: "We are all storytellers really, we just turned up the dial a tad. This was a fantastic journey with JWT Melbourne and the Melbourne Writers Festival and we wish them every success for the festival."
(KMcA/BMcC)
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