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29/07/2009

Pilat Media To Host Business Management Conference At IBC

In conjunction with IBC 2009, Pilat Media, a leading global supplier of business management software solutions to the media industry, will be holding its yearly customer conference to help both existing and potential customers survive and thrive in today's tough economic climate.
The Pilat Media Customer Conference (PMCC) 2009 is scheduled to take place on September 10, at the Hotel Okura in Amsterdam.
PMCC brings together practitioners from the world's top media companies and broadcasters - including technologists and industry thought leaders - to address such challenges as workflow unification, cost-effective deployment of new services, and improving business performance in tough economic times.
Highlights of PMCC 2009 will include a thought leadership panel entitled 'Business Management Strategies to Turn Tough Times Into Profitable Opportunities', an interactive roundtable discussion and the following breakout sessions:
  • 'Advanced Advertising', which will review the end-to-end advanced chain. From the business system side, Pilat Media will cover topics such as how to combine linear and on-demand campaigns and how to integrate audience profiles into broadcast campaigns. Delivery-side topics will review how campaigns can be executed all the way to the user's set-top box.
  • 'Reporting and Business Analytics', which will provide an overview of business system reporting capabilities, including report generators, business intelligence, and integration with third-party reporting systems, that create actionable intelligence across business processes from schedule analysis and regulatory compliance to campaign performance and advertising sales.
  • 'Integrated MAMs and Business Systems to Streamline Multi-service Operations', which will address some of the great opportunities and pitfalls in deploying a truly integrated media asset management (MAM) solution within existing business operations. Covered issues will include integrating MAM into broadcast workflows, the user and business process touch points of an integrated file-based operations, and integrating MAM into business management and business systems.
PMCC 2009 will close with dinner and entertainment for all attendees at Amsterdam's famous Supper Club.
Avi Engel, Chief Executive Officer of Pilat Media, said: "An unusual year for the broadcast industry, 2009 has brought formidable challenges from all directions.
"Therefore, we have created the opportunity to explore today's most pressing business issues while giving participants maximum exposure to industry leaders, as well as their peers.
"For the first time, we are opening the event not just to our customers, but also to other media companies, enabling business leaders and system users alike to learn how they can improve their business performance using new broadcast management software solutions. We encourage all interested parties to take advantage of this valuable opportunity and register ASAP."
Further information is available at: www.pilatmedia.com.
(KMcA/BMcC)
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