Pixel Power Chosen By Perform For High Profile Online Sports Application

A leading provider of broadcast graphics systems, Pixel Power, has supplied the first three Clarity graphics hardware and software systems to leading digital sports specialist Perform to provide live sports services to online bookmakers.
The system allows sports commentators to add dynamic data such as scores, clock displays and other graphics, and to stream the content via the Internet 'as fast as TV'.
The 'live scoring' systems are built into one of Perform's outside broadcast vans, and gives them a unique capability. By creating graphics in any format, and in seconds, means that the content can be matched to the styling of the customer's site and can be streamed without further editing.
The high quality of product, animation capability and ease of use were cited as reasons for choosing the Clarity system.
Betfair, William Hill and bet365 are some of the online bookmakers using Perform streamed media for sports such as darts and snooker.
Online betting has grown rapidly with Perform leading the way in providing live streaming services to betting websites, and now delivers over 5,000 live events each year to many of the leading global betting groups.
Jamie Rice, Head of Production at Perform, said: "Graphics are hugely important to enhance our video services - if you get the wrong score the fans notice! The Clarity system is really easy to use, enabling our existing production staff to operate it without extensive training."
James Gilbert, Joint Managing Director of Pixel Power, sees good potential for graphics in online betting and added: "This is a really exciting application which plays to the strengths of our products - it combines a requirement for high quality with the need for ease of use, leading to confidence among the operators."
(KMcA/BMcc)