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26/06/2009

V4x Brings Interactivity To The Hit Show Nouvelle Star For France's M6 Web

The software developer focused on providing high-quality interactive content for web and mobile services, V4x, has announced that M6 Web - the internet division of Metropole Television Group, France's second-largest commercial TV broadcaster - is using V4x technology to provide interactive web viewing services and Live Chat for the popular Nouvelle Star show, the French equivalent of American Idol.
The V4x technology drives online and mobile traffic while engaging viewers with chat and play-along games while the show is broadcasted on TV, proving a robust, cross-media 360˚experience for users.
Christian Bombbrun, Deputy Managing Director at M6 Web, said: "V4x allows us to provide a true, multi-media experience that melds television with online and mobile in a very compelling way, and we're pleased with the heightened level of audience participation.
"With V4x we can easily leverage content simultaneously to multitasking teens and young adults who watch TV while chatting on the WEB. The V4x toolkit powers our media 360˚ monetization strategy with live social interaction polls, quizzes and chats running in parallel with our primetime shows."
Pierre Henri Humblot, Product Director at V4x, said: "M6 Web is a creative force in television and a true leader in digital media. We're very pleased to have them using V4x to expand their reach and brand identity to viewers across digital platforms with V4x tools for live interactivity and social networking that build audience and revenue."
(KMcA/BMcc)
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