Orad And ProConsultant Optimise The Management Of Graphics

Orad Hi-Tec Systems, a leading provider of real-time broadcasting graphic solutions, and ProConsultant Informatique S.A., a developer of enterprise workflow applications for business management, has announced that they have teamed up to optimise the management of broadcast graphics.
The new integration combines the logic of Orad's Maestro graphic system with the Dynamic Branding Module of LOUISE, ProConsultant's premier business management solution. The LOUISE Branding Module offers a fully automated process to create high-impact promots, program tags, and teasers based on the LOUISE programming schedule.
All of the appropriate metedata for each scheduled promo (such as title, next showing, or "upcoming program"), along with CGs, logos, and animation information, is automatically sent from the LOUISE database to the Orad system, which seamlessly assembles and delivers the stunning promo and teaser packages on the fly in customised templates.
The new development means that Orad Maestro and the ProConsultant LOUISE systems can communicate without third-party involvement, providing a direct and smooth dataflow. Automation takes place only for the triggering of graphics through standard protocols (GPI, VDCP and Chyron Intelligent Interface).
This new combined solution offers automated, transparent and smooth delivery of the correct and latest program-relevant information, even when schedules change. In addition, broadcasters are able to preview the graphical packages directly from within LOUISE.
Herve Obed, Founder of ProConsultant Informatique S.A., said: "LOUISE is the heart of the broadcast operation, providing state-of-the-art content management across an entire workflow. We are continually evolving the LOUISE content management capabilities through innovative partnerships such as this one with Orad.
"We are very excited to roll out the new integration as it means that our respective customers will have direct access to Orad-generated graphics from LOUISE, further optimising their content use for promo and teaser production. This translates into faster productions and higher-quality packages."
Avi Sharir, CEO and President of Orad Hi-Tec Systems, said: "This solution will provide quicker integration, more dynamic and flexible usage and substantial cost savings for broadcasters."
Further information is available at: www.proconsultant.net and www.orad.tv.
(KMcA/BMcC)