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18/03/2009

Italy's Mediaset Standardises On ScheduALL

ScheduALL has announced that leading Italian media group Mediaset S.p.A is using the ScheduALL broadcast and operations management software system as a collaborative solution for managing resources across multiple locations companywide.
Mediaset first began using ScheduALL and ScheduLINK software within its Elettronica Industriale division to manager signal distribution through satellite and uplink facilities. The company now has also transitioned its Videotime division and full complement of newsgathering and production resources onto ScheduALL software, realising vastly improved efficiencies enterprise-wide.
Marco Bianchi, Mediaset studio planner responsible for supervising the ScheduALL system, said: "Working with ScheduALL across different divisions of the group allows us to speak a common language. In a sense, we are now working with the same tools and leveraging shared data more effectively in planning and managing our resource use.
"Whereas previous solutions were limited in their ability to address all of our resources, the ScheduALL software enables us to manage every part of operations, The ability to consolidate planning and management within a single application has enabled us to share personnel and technical resources more efficiently across the company while reducing the burden on IT and scheduling staff."
Mediaset's Videotime division oversees the production of programs for the group's three networks - Canale 5, Italia 1 and Retequattro - and operates Mediaset's studios and equipment. Videotime also provides specialised technical personnel for live broadcast, news, variety and game shows and dramas.
In extending its ScheduALL use to include management of Videotime studios, ENG equipment, editing suites and personnel in its Milan headquarters, Mediaset has been able to track the costs and progress of each production project more closely and more completely. The import of data from Mediaset's SAP system makes information about vendors, resource quantities and prices readily available in ScheduALL in relation to each work order.
Over the life of any given project, Mediaset staff can use ScheduALL not only for planning, but also to monitor and control costs more effectively - and without the need to work with the company's more complex financial software system. Managers use ScheduALL's reporting functionality to view, at any point in a project, how actual costs compare with the quote originally provided, receiving critical ROI information to make real-time business decisions.
In addition to monitoring internal costs, the company also uses this cost data to engage external resources more cost-effectively. A custom interface between ScheudALL and SAP supports the export of project and cost details into SAP for more in-depth financial analysis and reporting.
Joel Ledlow, Chief Executive Officer of ScheduALL, said: "Maximising efficiencies is now more than ever a top priority within the broadcast and production industry, and ScheduALL provides media companies of all sizes with the comprehensive planning and management tools needed to make this goal a reality.
"In addressing all elements of the business and integrating smoothly with Mediaset's existing systems, ScheduALL supports more collaborative workflows across the company and improves the visibility of project costs, thus enabling the company to realise greater profitability from its production work."
Further information is available at: www.scheduall.com.
(KMcA/BMcC)
VMI.TV Ltd

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