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Arqiva Partners With Armenia Fund For Worldwide Distribution Of Its International Telethon

For the fourth consecutive year, Arqiva will be providing worldwide distribution of Armenia Fund's 11th annual Telethon.
The internationally telecast fundraising event spans 12 hours of live, continuous coverage on the American Thanksgiving holiday, which falls this year on November 27 and utilises Arqiva's satellite, terrestrial fiber and webstreaming infrastructure.
The live television broadcast is sent as a continuous feed to Arqiva's Los Angeles teleport and from there is distributed throughout North America and Europe via Arqiva teleports in Washington DC, Winchester (UK) and Paris.
Arqiva's extensive international and domestic satellite capacity, as well as its global terrestrial fiber network, ensures uninterrupted delivery of the telethon to all continents of the world.
Arqiva's ability to combine online webstreaming of the content with broadcast distribution is a significant benefit to Armenia Fund. In 2007, webstreaming of the telethon dramatically increased viewership and raised a record $15.2 million.
Arqiva will encode the 350kbps webstream and connect the video output directly to the internet backbone for streaming through local servers.
In addition, Arqiva will make the webstream available in Live Flash Media as well as Windows Media, providing a greatly enhanced video experience for thousands of internet viewers.
Greg Boyrazian, Director of Development for Armenia Fund, said: "This is an important and emotional event for Armenians around the world so it's great to know that Arqiva is once again handling the crucial process of distribution. Arqiva has consistently delivered an unparalleled service which maximises our reach to donors around the world. As the Telethon continues to grow, it is both exciting and reassuring to know that Arqiva is able to meet and exceed our ever increasing expectations and requirements."
Simon Thrush, Senior Vice President of Arqiva Satellite & Media in the US, said: "We are absolutely delighted to be at the heart of this extraordinary event and proud to be playing such an important role in ensuring its worldwide success.
"Being the primary distribution point for the Armenia Fund Telethon, we physically connect the event with its audience - and its all-important donors. International distribution of a 12-hour continuous live broadcast is a major undertaking but one for which Arqiva has the expertise, experience and infrastructure."
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