Broadcast News

Bookmark and Share
19/02/2008

New Figures Reveal Big Spenders In Marketing

BSkyB’s advertising spending has increased by more than 30% year on year to as much as £160m in 2007, new figures have revealed.
The significant spend hike can be attributed to BSkyB’s expensive feud with Virgin Media and the company’s move into telephone and broadband.
Last year BSkyB spent £115m on TV, press, radio, cinema and outdoor advertising, a 60% year-on-year increase, according to Nielsen Media Research.
Both BskyB and Virgin Media have spent more than £20m online and tens of millions more on direct marketing.
Virgin Media’s total advertising spend is thought to be just over £70m for 2007, up from a total of about £50m in 2006, when the company was then NTL: Telewest.
BSkyB’s marketing budget boost saw a doubling of TV ad spending from £14m in 2006 year on year.
Sky’s broadband customer base rose from 193,000 to 1.2 million last year, while telephone customers jumped from 220,000 to 915,000.
BT’s advertising spend on traditional media rose marginally from £64.6m to £69.2m from 2006 to 2007.
ITV cut its spending by 11.64% from £16.6m to £14.7m; and Channel 4’s spend decreased by 36% from £19.7m to £12.6m.
Nielsen Media Research completes the annual compilation of online and direct marketing spending later this month.
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

28/09/2017
Aspen Media at SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
21/09/2017
Panasonic Collaborates With Berlin Phil Media
Panasonic has collaborated with Berlin Phil Media to construct new UHD-HDR production facility in the Berliner Philharmonie. As part of the collaborat
14/08/2017
Media Links to Present Case Study At IBC 2017
Media Links, a Technology and Engineering Emmy Award winner and the market leader in media over IP transport solutions has announced that John Dale II
11/08/2017
Pixit Media Adds To Team
Pixit Media has announced the addition of Jamie Bean to its team. With more than 20 years' experience in the Media and Entertainment industry, Bean jo
07/08/2017
Media Links To Sponsor SVG Europe Sports Production Summit
Media Links has confirmed that it is one of this year's sponsors of the Sports Video Group Europe (SVG) Sports Production Summit. The event takes plac
07/08/2017
Liquid Media Hub Invests In PMC Speakers
Liquid Media Hub has installed a combination of speakers in all three of its audio production suites. The installation includes a combination of PMC t
02/08/2017
Hambro Perks Appoints New CEO Of UK Media Division
London-based company builder, Hambro Perks, has appointed Kate Burns as Chief Executive Officer (CEO) of the company's new UK media division. In her n
21/07/2017
Quantum Leap In Media Storage
Imagine your media storage would provide you with all the tools you need on a daily basis to manage and maintain the system, such as a proper user and
21/07/2017
Consumer Demand Requires A Revolution In The Media Supply Chain
The Digital Production Partnership (DPP) today published the findings from its latest event, Home Truths: Building the New Supply Chain. Part of the D
28/04/2017
New Era For VICE Media With Tata Communications
Tata Communications has announced it has been chosen by VICE Media to build a high-performance, completely cloud-based platform for global media asset
26/04/2017
Qvest Media Announces New Deal With tpc switzerland ag
Qvest Media has announced a major new contract with tpc switzerland ag, for the media technology infrastructure of the new sports, news and technology
25/04/2017
Verizon Digital Media Services Announces Partnership With Levels Beyond
Verizon Digital Media Services have announced a strategic partnership with Levels Beyond, which will see them go to market with a combined solution th
10/04/2017
Really Creative Media Delivers For The Wedding Singer
Really Creative Media has helped to deliver a visual experience for the first UK tour of The Wedding Singer. The show, which takes in 33 cities on its
07/04/2017
Snell Advanced Media Unveils SAM VIBE
Snell Advanced Media (SAM) has unveiled its new real-time News and Sports production solution – SAM VIBE. SAM VIBE allows a single team to create and
20/02/2020
Tightrope Media Systems Launches Powerful New Software Version
Tightrope Media Systems has launched a powerful new software version for its highly-acclaimed Cablecast Community Media broadcast automation, playout