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18/02/2008

Nexus Solution For 'Save The Children'

Nexus Productions’ director Simon Robson has created two films for Save the Children that clearly and powerfully communicate the charity’s message that simple solutions save lives.
Collaborating with Wieden and Kennedy, and the mix of 2D and 3D animation with innovative transtitions, Robson’s films, called ‘Clever’ and ‘If’.
Both films end with the same question: ‘We Save the Children. Will you?’
Robson said: “The idea was to make two films that are atypical of the usual charity spots. The clear and direct copy writing has been reflected in a really paired-down graphic approach and, as ever, I have tried to carry the viewer through the films messaging with inventive transitions and clear visual analogy.
"It was brilliant to work with an agency and client with such a strong vision of the campaign and such a commitment to doing the best they can for the children they support. The enthusiasm was infectious and it was impossible not to do the best work I could for this campaign.”
The director is Simon Robson and the producers are Luke Youngman and Libbie Doherty.
(DS)
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