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25/01/2008

Kodak 'Picture Perfect' At The Oscars

For the 80th consecutive year, the Oscar for Best Picture will go to a movie produced on Kodak film.
The feature films nominated in 2008 for an Academy Award for Best Picture are Atonement, Juno, Michael Clayton, No Country for Old Men, and There Will Be Blood - all using Kodak.
The five cinematographers nominated for Oscars this year also chose to use Kodak colour negative films to help bring their stories to the screen. Contenders this year are: Roger Deakins, (The Assassination of Jesse James By the Coward Robert Ford and No Country for Old Men), Robert Elswit, ASC (There Will Be Blood), Janusz Kaminski (The Diving Bell and the Butterfly) and Seamus McGarvey, (Atonement).
"We congratulate all of this year’s nominees for their extraordinary achievements,” said Mary Jane Hellyar, President of Kodak’s Film, Photofinishing and Entertainment Group and Executive Vice President, Eastman Kodak Company.
“We take great pride in their loyalty to the Kodak films that help bring their visions to the screen more faithfully, more efficiently and at the highest levels of performance.”
The Academy of Motion Picture Arts and Sciences will recognize Kodak’s commitment to innovation this year with an Oscar statuette for the development of photographic emulsion technologies incorporated into the Kodak Vision2 family of color negative films. This is the ninth Oscar that Kodak has earned for scientific and technical excellence and service to the motion picture industry.
“The Vision2 film platform and our recently-launched Vision3 films, are the benchmark in the motion picture industry for image capture efficiency,” said Hellyar.
“It is a real testament to the experience and skills of our scientists, and to ongoing feedback from our customers, that every year the majority of movies nominated for Academy Awards – in almost every category – originate on Kodak film.”
Kodak’s initial connection to the motion picture industry was made in 1889, during the dawn of the industry, when Thomas Edison asked Kodak Founder George Eastman if he could provide film for his experimental motion picture camera and projector. Kodak continues to work with customers worldwide to help them bring their stories to life.
The 80th Annual Academy Awards will be held on February 24 at Kodak Theatre, which is now home to the annual Academy Awards ceremonies.
(DS)
VMI.TV Ltd

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