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ON Networks To Offer Free Programme Downloads On The iPhone

In the wake of the weekend's rush to get their hands on the iPhone, the must-have gadget of the moment, consumers are now asking just what can they do differently to show off the capabilities of their new prized possession.
Anticipating this demand, ON a new media company which develops original short-form, weekly shows for a variety of lifestyle interests, is offering dozens of new programmes on iTunes for free download.
To really show off the iPhone's video capabilities, ON Networks (ON) has remastered its content to run at the optimal resolution for the iPhone's video touchscreen. With a 16:9 aspect ratio when held horizontally, and a higher resolution than the video iPod, iPhone video content sparkles. In making these adjustments, ON intends to replicate its' success with US iPhone users, attracting early technology adopters across Europe who are hungry for fresh episodic programming that matches the iLifestyle.
"With the iPhone consumers are clearly living in an on-demand, opt-in content world that gives them infinite choice of what to watch," said Kip McClanahan, ON Networks' CEO.
"By making our shows available via iTunes, the Internet and other new services, we are delivering compelling content to consumers in whatever manner best suits their lifestyles."
ON is one of the few companies with original, high-definition TV shows that can be downloaded via iTunes and watched on an iPhone, iPod and/or via Apple TV.
So whether it's a pinch of cooking, sports, music, comedy, gaming, comics, or a dating and lifestyle steer you are after then ON is the place to go, continuously adding new shows to its roster and new weekly episodes for its existing lineup.

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