Broadcast News

Bookmark and Share
13/11/2007

Emuse And ITV Sign Interactive Deal

emuse and ITV have announced the signing of a long term, exclusive deal to provide interactivity across all of ITV's programming and new media. The two companies have been working together on a wide variety of projects including redesigning their 24x7 interactive services menu and deploying applications for key shows.
These shows include Emmerdale, Saturday Cooks, X Factor, Loose Women, Trinny & Susannah, I'm a Celebrity...Get me out of Here! and Coronation Street supported by major brands including Littlewoods, Peugeot, Maltesers and Carphone Warehouse. This latest deal also means that interactive programming will now be running on all of ITV's channels including ITV1, ITV2, ITV3, and ITV4.
The deal will see emuse deliver interactive content for ITV on the Freeview platform (on which emuse was the first and only media company to run interactive advertising), on the Sky platform and on emerging new digital media including IPTV.
Building on the long standing relationship between emuse and ITV (the parties already work closely together on interactive advertising, sponsorship and complex, synchronized interactivity) the deal increases sponsorship opportunities for advertisers by delivering increased reach, improved creative control and measurable ROI. emuse technology will also underpin the mechanism for booking, creating and deploying these applications.
ITV will also use emuse technology to optimize and reduce their required bandwidth and deliver substantial cost savings to ITV Consumer. emuse will replace a large number of legacy ITV vendors to become the sole provider of interactivity for all of ITV's programming.
"Having had so much success with the ITV Consumer and the ITV Sales teams over the last few years, we feel that this is a natural progression for us," said Patrick Rainsford CEO emuse. "ITV and emuse have a great working relationship and this enables us both to expand the scope of our mutual business to deliver greater results for ITV and their advertisers, sponsors and viewers."
The emuse infrastructure will allow ITV Consumer to develop many more applications on new and existing platforms, faster and more efficiently than has been possible to date and represents the latest commitment by both companies to develop interactive and new media in the UK.
For further information:
www.emusetechnologies.com
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
18/04/2023
Globecast Partners With Brklyn-Media
Globecast has formed a strategic partnership with New York City-based Brklyn-Media, provider of virtualized media management and infrastructure servic
18/04/2023
TrackIt Achieves AWS Media & Entertainment Competancy Status
TrackIt has announced that it is one of the first partners to achieve the AWS Media & Entertainment Competency status. This latest recognition confirm
15/03/2024
Sky Opens New Digital Hub In Gateshead
Sky has opened a new Digital Hub in Gateshead in partnership with Age UK Gateshead. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz T
15/03/2024
BBC ALBA Commissions New TV Crime Thriller
BBC ALBA has commissioned a new TV crime thriller which will be the biggest and most high-profile Gaelic drama series in the channel's history. With a
14/03/2024
LOGIC Media Solutions Assists RTL Deutschland
LOGIC media solutions is assisting RTL Deutschland in transitioning its broadcasting operations to a modern IP-based infrastructure. This shift to IP-
23/07/2001
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
17/04/2003
ITV anounce management team for interactive operation
ITV have announced the creation of ITV Interactive, a new unified home for their interactive strategy and product development. The new operation will
05/05/2023
ITV Unveils New 'Deal Or No Deal' Logo
ITV has unveiled a new show logo for the return of the iconic TV series Deal Or No Deal which will air on ITV1 and ITVX later this year. With new hos
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
21/04/2023
Qvest Strengthens Position In Australia And New Zealand
Qvest is strengthening its position in Australia and New Zealand through the integration of tm stagetec systems. With the new Qvest Australia hub, the
19/04/2023
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
06/04/2023
ITV Unveils Social Media Awareness Hub
ITV has unveiled a new Social Media Awareness Hub, designed to help all participants on ITV-produced or commissioned shows to deal with trolling onlin
11/08/2006
'emuse absolutely' and Sky Media announce major interactive advertising agreement
Sky Media, the advertising sales division of BSkyB, and emuse absolutely, the UK's largest independent, cross-platform iAd operator, have signed an ag