Broadcast News

Bookmark and Share
13/11/2007

Emuse And ITV Sign Interactive Deal

emuse and ITV have announced the signing of a long term, exclusive deal to provide interactivity across all of ITV's programming and new media. The two companies have been working together on a wide variety of projects including redesigning their 24x7 interactive services menu and deploying applications for key shows.
These shows include Emmerdale, Saturday Cooks, X Factor, Loose Women, Trinny & Susannah, I'm a Celebrity...Get me out of Here! and Coronation Street supported by major brands including Littlewoods, Peugeot, Maltesers and Carphone Warehouse. This latest deal also means that interactive programming will now be running on all of ITV's channels including ITV1, ITV2, ITV3, and ITV4.
The deal will see emuse deliver interactive content for ITV on the Freeview platform (on which emuse was the first and only media company to run interactive advertising), on the Sky platform and on emerging new digital media including IPTV.
Building on the long standing relationship between emuse and ITV (the parties already work closely together on interactive advertising, sponsorship and complex, synchronized interactivity) the deal increases sponsorship opportunities for advertisers by delivering increased reach, improved creative control and measurable ROI. emuse technology will also underpin the mechanism for booking, creating and deploying these applications.
ITV will also use emuse technology to optimize and reduce their required bandwidth and deliver substantial cost savings to ITV Consumer. emuse will replace a large number of legacy ITV vendors to become the sole provider of interactivity for all of ITV's programming.
"Having had so much success with the ITV Consumer and the ITV Sales teams over the last few years, we feel that this is a natural progression for us," said Patrick Rainsford CEO emuse. "ITV and emuse have a great working relationship and this enables us both to expand the scope of our mutual business to deliver greater results for ITV and their advertisers, sponsors and viewers."
The emuse infrastructure will allow ITV Consumer to develop many more applications on new and existing platforms, faster and more efficiently than has been possible to date and represents the latest commitment by both companies to develop interactive and new media in the UK.
For further information:
www.emusetechnologies.com
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

15/09/2020
The Nerve Appoints New Business Development Director
The Nerve, the fast growing multi-genre music library launched by ex-Audio Network executives Juliette Squair and Scott Pearce earlier in 2020, has ap
08/01/2020
Gravity Media Gears Up For A Summer Of Sport with New Flyaways
Gravity Media is building further systems in preparation for premier sporting events in 2020, including a major football competition in Europe. Centra
19/02/2020
Pixway Selects disguise 4x4pro Media Servers
When Berlin-based creative event solutions company Pixway helped to create the Renault booth for the 2019 Geneva International Motor Show (GIMS) they
19/02/2020
Visual Data Media Services Acquires Digital Post Services
Visual Data Media Services has acquired Hollywood-based Digital Post Services (DPS) as part of its global acquisitions strategy. DPS has a well-establ
13/02/2020
Sonnet Technologies Unveils Latest Model In Its Media Readers
Sonnet Technologies has announced the SF3™ Series – CFexpress™ / XQD™ Pro Card Reader, the latest model in its expanding family of professional media
10/02/2020
M For Media Installs GB Labs' FastNAS Shared Storage System
GB Labs has announced that M for Media, an Abu Dhabi-based media production house that produces TV shows and adapts international formats for the GCC
10/02/2020
Gravity Media Selects Grass Valley's IP Solutions
Grass Valley's IP solutions have been selected by Gravity Media to form an open standards-based IP core built – together with Cisco Nexus 9000 IP swit
06/01/2020
Registration Opens For The Media Production And Technology Show 2020
Registration has now opened for The Media Production and Technology Show 2020 (MPTS), which takes place 13-14 May at London Olympia. Featuring over 18
20/12/2019
SCISYS Media & Broadcast Acquired By CGI
CGI has confirmed the completion of the previously announced acquisition by its wholly owned indirect subsidiary CGI Group Holdings Europe Limited of
20/12/2019
ArKaos Supplies Two Media Servers To Team Vitality
ArKaos has supplied two media servers, one 4K Studio server and one Stage server, to the new multi-million-pound Parisian headquarters of eSports orga
02/12/2019
Flint Insurance Upgrades Media Entertainment Technology Practice
Having looked after both CEDIA & PLASA members for over 25 years, they have now included their burgeoning technology insurance business too. As you ma
02/12/2019
Gravity Media Appoints Head Of RF And Speciality Cameras In The UK
Gravity Media has appointed Tony Valentino as its new Head of RF and Speciality Cameras in the UK. With over 30 years experience of working within the
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
22/03/2017
Production News : Jamie Oliver Signs New Deal With Channel 4
Channel 4 has teamed up with Jamie Oliver for a new three-year deal that will see the chef return with exclusive programmes for the broadcaster. In th
02/08/2017
NPACT Signs Partnership Deal With Pond5
NPACT has signed a new partnership deal with Pond5. The agreement will see the stock-footage and creative-asset company become the first Gold Associat