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04/10/2007

Sony's Blu-ray Disc Technology Showcased Online By Vividas

Video streaming company Vividas has announced that it has been chosen to showcase Sony's Blu-ray ad online to support and establish the BD format in Europe.
Blu-ray Disc is the next generation of optical disk format meant for high definition (HD) video, and is set to oust the DVD from its mantle at the forefront of film formatting.
Sony has selected Vividas to show that its Blu-ray technology is ahead of industry competitors. Vividas technology is equal to the HD tools of the future and allows Sony to showcase new developments to their full potential.
Streamed video now plays a key role in integrated marketing campaigns, taking company messages to a global audience. Vividas technology provides marketers with full online statistics reporting and the ability to monitor viewing trends.
This means that campaigns can be monitored effectively and easily to ensure that the core audience is being reached throughout a marketing campaign.
To view the clips go to: video.vividas.com/CDN1/5403_sony_bluray/web/hd.html - for the HD version and
http://video.vividas.com/CDN1/5403_sony_bluray/web/sd.html - for the SD version
For more information about Vividas see www.vividas.com
(SP)
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