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Sony Kicks Off IBC Technology And Creativity Showcase

Sony Professional are promising an eye-opening experience at this years IBC show in Amsterdam.
Their Creatology Tour, the follow-up to the Power of Image events programme, will showcase the creative possibilities available using Sony products and solutions.
Creatology at IBC will both inspire, through innovative audiovisual content, and illustrate, through hands on product demonstrations, the power and possibilities Sony technology can offer the creative community.
Visitors to the stand will walk through three specific areas that offer different perspectives on Sony products and solutions to develop the theme:
  • The Technology Zone: This area will focus on 3D, High Definition and the latest Media Backbone solutions architecture. Visitors to the technology zone will get the first look at the new 'hot' products from Sony, including the PMW-320, the latest professional OLED monitor technology with the PVM-740 and brand new announcements
  • The Creativity Space: The heart of the stand will showcase compelling content from Sony customers working in both HD and 3D production environments. Here, attendees will get an understanding of how acquisition is being revolutionised in areas like 3D live concerts and sport. Sony will demonstrate its 3D leadership by taking visitors on a journey that shows how 3D in broadcast is changing from 'a new dimension in TV and movies' to 'a new dimension of possibility'
  • The Dealer Village: This area is dedicated to hands on demonstration and discussion. Here, visitors can receive advice tailored to their individual business needs and requirements. ICE (Independent Certified Experts) will be working alongside Sony's Specialist Dealers and staff to answer questions on everything from product queries and Masterclasses registration to Prime Support and Financial Services
Olivier Bovis, Head of AV Media Business, Sony Professional Europe explained: "The AV world is going through some of the most radical changes in recent history with the emergence of 3D and new creative directions. At IBC, we'll demonstrate how Sony Professional products and solutions are driven by these changes and emerging 'look and feel' requirements, by bringing the most innovative technology and expertise to our customers around Europe."

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