Ben Ross Appointed Head Of Acquistions At Joiningthedots.tv

MercuryMedia and Aggregator Limited have appointed Ben Ross as Head of Acquisitions for their new co-venture broadband documentary channel joiningthedots.tv.
With a motto of ‘independent films for independent people’ joiningthedots.tv will address a global audience which is increasingly underserved by traditional broadcast television. It will offer a wide range of factual programming, including current affairs, history, observational, polemic, arts, nature and science, as well as providing non-partisan forums and a portal for user generated factual content.
Ross joins the factual outlet from TVF International, where he headed the acquisitions team. “Ben has proven acquisition skills, however it was his understanding of web-based TV that really impressed us. Aggregator and Mercury are looking forward to working with him,” said Tim Sparke, MD of MercuryMedia. Ross will oversee the content and design of the site, set to launch in February 2007 with over 100 titles to create a unique online resource where the viewing public can increase their awareness of the world.
“With so much of today’s network factual output taken up with innocuous ‘human interest’ stories and reality TV, I see there being a huge gap in the market, with a passionate, information-hungry audience ready to snap up the right offering,” said Ross. “joiningthedots.tv is just that offering, combining Mercury’s well-established reputation for the most interesting documentary programming with Aggregator’s next-generation content delivery into a rebellious, thought-provoking and passionate outlet that is made for documentary lovers by documentary professionals.”
(DS)