Broadcast News

Bookmark and Share
17/10/2006

Arqiva Go Underground With Viacom Outdoor To Enable Digital Advertising

Arqiva has secured a deal with Viacom Outdoor to provide a content delivery network to enable Viacom Outdoor’s range of digital advertising technologies across London Underground.
The eight-year deal will see Arqiva managing and delivering content to Viacom Outdoor’s innovative digital escalator panels, large format digital LCD screens and cross-track projectors. Arqiva’s network will support Viacom Outdoor planned installation of more than 2,000 digital sites across the UK. Viacom Outdoor’s digital investment will see the creation of the UK’s largest single digital advertising network and is part of a legacy project for London Underground in the run-up to the 2012 Olympics.
Arqiva will be responsible for the design, implementation, operation and ongoing support of the digital content delivery network. Providing the hosting and support services for the entire network, Arqiva will manage the content from the point of digital delivery from the production houses to the point of display on Viacom Outdoor’s digital media. Arqiva’s solution will also enable the continuous monitoring of the integrity of the content files to ensure the seamless display of content across the underground’s digital sites. The content delivery network will be supported by a Wide Area Network connecting all 30 of the London Underground stations which will carry the digital technologies, as well as a local area network to implement the system at each station.
Mark Pettler, Operations and Technical Director of Viacom Outdoor said: “Digital advertising opens up access to new and targeted audiences and is a great example of how making the most of technology helps to develop and execute new ideas. Arqiva has worked hard to understand our needs and we’ve developed a system that delivers high quality content to the strict service levels demanded by our business. We look forward to rolling out our digital media portfolio across London Underground over the next eighteen months.”
Barrie Woolston, Commercial Director at Arqiva added: “Viacom Outdoor has developed an innovative approach to outdoor advertising and we are delighted to be involved in such a key development in outdoor media. Arqiva has a vast experience in distributing content across a wide variety of platforms, and we are delighted to be working with Viacom Outdoor to further develop this solution and extend its reach across London.”
(DS)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/07/2017
Source Digital For Debut Of IBC's Startup Forum 2017
Leading technology and service provider specializing in monetization strategies around digital content, Source Digital, has been selected to participa
05/05/2017
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
06/07/2017
Object Matrix To Demonstrate Digital Content Governance Solutions
Object Matrix will be demonstrating its Digital Content Governance solutions at the Society of Motion Picture and Television Engineers (SMPTE) in Sydn
31/03/2017
CBS News Renews Licensing Agreement With Wazee Digital
CBS News and Wazee Digital have announced the renewal of their long-standing agreement in which Wazee Digital will continue to manage and represent CB
02/10/2017
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training
28/06/2017
Wazee Digital Named AWS Public Sector Partner
Wazee Digital has announced that it is now part of the Amazon Web Services (AWS) Public Sector Partner Program (PSP). AWS PSP recognises partners with
19/06/2019
Digital Nirvana Appoints Director Of Digital Development
Digital Nirvana has appointed Ed Hauber as its director of business development. Reporting to Russell Wise, senior vice president of sales and marketi
22/01/2019
Navori To Streamline Digital Signage Content
Navori will streamline digital signage content management for businesses and organisations with a new QL Manager update at ISE 2019 that allows roamin
02/07/2019
Visix Launches Digital Signage Done Right
Visix has launched Digital Signage Done Right, a weekly podcast focusing on how best to use digital signs for visual communications. The series target
09/01/2018
Wazee Digital, Amblin Partners Announce Distribution Agreement
Wazee Digital has announced a distribution agreement with Amblin Partners which will see the use of Wazee Digital Core for archive management and Digi
02/05/2014
Viacom Acquires Channel 5
Viacom and Northern & Shell Media Group have announced a definitive agreement for the acquisition of Channel 5 Broadcasting Limited by Viacom Internat
14/01/2005
Sonic deal brings digital media networking to the home
Sonic Solutions has announced partnerships with DivXNetworks, Digital 5, and TiVo to bring comprehensive support for digital content networking to the
07/06/2017
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
05/06/2017
Work Stations/DIT Carts (Digital Imaging Technicians)
DIT (mobile workplace of the digital imaging technician) carts and workstations can be essential in video production and recording live events, provid
26/05/2017
Aaton Digital Adds Record & Play Facility To Cantar
Aaton Digital has announced a free Record & Play facility upgrade to the owners of its Cantar X and Cantar Mini location sound recorders. The new Cant