Broadcast News

Bookmark and Share
02/11/2000

CARLTON LAUNCH CITV INTERACTIVE

CITV will enter a new era early next year with the launch of a CITV interactive service.
The interactive content and advertising will be designed, produced and sold by Carlton Active for ITV. Starting in February 2001, the new interactive CITV will be available to ITV viewers with digital terrestrial receivers. The service will be accessible for the entire CITV slot on ITV, seven days a week, and will be available on all digital platforms during the course of 2001.
A spokesperson for Carlton Active said: “Our service represents a terrific opportunity for advertisers, as they will ultimately be able to reach up to 70 per cent of all kids in digital TV households with the added benefit of targeting viewers by age and interest throughout CITV broadcasts. The advertising opportunities are integrated content propositions engaging kids with separated interactive content designed specifically to communicate brand messages in a thoughtful and effective way.”
Viewers will be able to continue to watch their favourite programme while accessing the interactive content. At the press of a button on the remote control the programme is reduced to quarter screen viewing mode while the interactive service utilises the rest of the screen space. The easy-to-use menus will offer a range of topics from activities to the latest pop charts.
The interactive service will contain programme support material, educational activities and games, and information for both children and parents.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/04/2023
RTS Unveils DSPK-4 Digital Speaker Station
RTS has announced the global introduction of the DSPK-4 Digital Speaker Station – the latest addition to the brand's breakthrough RTS Digital Partylin
20/04/2023
Actus Digital Unveils OTT StreamWatch
Actus Digital has unveiled OTT StreamWatch, its new SaaS/on-prem product that provides 24/7 quality assurance, compliance logging, OTT stream monitori
19/04/2023
Triveni Digital, PBS North Carolina And Device Solutions Win Prestigious Award
Triveni Digital has announced that the company, PBS North Carolina, and Device Solutions Inc. are the recipients of the 2023 NAB Technology Innovation
28/03/2024
ITV, ITV Studios and Coronation Street Appoints Series Producer
Kate Brooks has been appointed the new Producer for Coronation Street. Kate will begin her role in April 2024 reporting to the newly appointed Executi
22/03/2024
AEQ CAPITOL IP Digital Audio Console At Radio Jovem Pan Chapecó
Radio Jovem Pan Chapecó is one of the most important radio stations in this region of Brazil where it stands out with a varied programming, which can
20/03/2024
Pikolo Systems Group Teams Up With Actus Digital
Pikolo Systems Group has entered into a strategic partnership with Actus Digital (Actus) to streamline and increase engagement for broadcast operation
15/03/2024
Sky Opens New Digital Hub In Gateshead
Sky has opened a new Digital Hub in Gateshead in partnership with Age UK Gateshead. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz T
14/03/2024
Triveni Digital's Mark Corl To Share ATSC 3.0 Advancements
Triveni Digital has announced that the company's senior vice president of emergent technology development, Mark Corl, will share ATSC 3.0 advancements
17/04/2003
ITV anounce management team for interactive operation
ITV have announced the creation of ITV Interactive, a new unified home for their interactive strategy and product development. The new operation will
13/03/2023
MwareTV Offers Complete Content Management And Delivery Service
MwareTV has joined in partnership with a US content provider to deliver a complete one-stop service for ISPs, multi-dwelling organisations and more in
23/07/2001
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
09/02/2024
Sky Brings Together Sky Content And Sky Studios
Sky has announced that all of its non-sports content teams in the UK & Ireland, will come together under one leadership structure, led by Cécile Frot-
05/12/2023
CVP Appointed UK's Sole Cooke Optics Factory Authorised Service Partner
CVP has announced its exclusive appointment as the United Kingdom's sole Cooke Optics Factory Authorised Service Partner. This partnership empowers CV
27/03/2024
Arrow Media Targets Story-Telling With Limecraft Online Content Management
Arrow Media, an award-winning producer of documentary, factual and non-scripted content, creates high quality programming covering a wide range of sub
22/08/2001
LITTLEWOODS LEISURE AND ITV STRIKE INTERACTIVE TV DEAL
LITTLEWOODS LEISURE and ITV have struck one of the biggest deals in British interactive TV history. The contract will see Littlewoods become the exclu