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23/08/2004

Record breaking six million viewers use BBC's interactive Olympic service

A record breaking six million plus viewers have pressed the red button to use the BBC's interactive Olympic services.
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the Opening Ceremony on Friday August 13.
The previous highest figure was during this year's Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Games in 2002, 3.4 million viewers went interactive.
By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact.
Eighty per cent (4.89m) of those who have pressed the red button have used the service for more than three minutes.
Fifty-eight per cent were still with the interactive service after 15 minutes and 46 per cent stayed with the service for more than 25 minutes.
BBC Sport's Andrew Thompson, Head of New Media, Sports News and Development, said: "These are fantastic figures and naturally we are delighted.
"The Olympics are perfect for interactive television because there are so many events happening at the same time.
"Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.
"But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.
"These figures, which are only from the digital satellite service, are a tribute to our commitment to deliver the Olympics to viewers so they can enjoy the Games wherever and however they want.
"It's a service that really complements our terrestrial coverage."
(GB)
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