Broadcast News
23/08/2004
Record breaking six million viewers use BBC's interactive Olympic service
A record breaking six million plus viewers have pressed the red button to use the BBC's interactive Olympic services.
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the Opening Ceremony on Friday August 13.
The previous highest figure was during this year's Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Games in 2002, 3.4 million viewers went interactive.
By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact.
Eighty per cent (4.89m) of those who have pressed the red button have used the service for more than three minutes.
Fifty-eight per cent were still with the interactive service after 15 minutes and 46 per cent stayed with the service for more than 25 minutes.
BBC Sport's Andrew Thompson, Head of New Media, Sports News and Development, said: "These are fantastic figures and naturally we are delighted.
"The Olympics are perfect for interactive television because there are so many events happening at the same time.
"Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.
"But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.
"These figures, which are only from the digital satellite service, are a tribute to our commitment to deliver the Olympics to viewers so they can enjoy the Games wherever and however they want.
"It's a service that really complements our terrestrial coverage."
(GB)
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the Opening Ceremony on Friday August 13.
The previous highest figure was during this year's Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Games in 2002, 3.4 million viewers went interactive.
By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact.
Eighty per cent (4.89m) of those who have pressed the red button have used the service for more than three minutes.
Fifty-eight per cent were still with the interactive service after 15 minutes and 46 per cent stayed with the service for more than 25 minutes.
BBC Sport's Andrew Thompson, Head of New Media, Sports News and Development, said: "These are fantastic figures and naturally we are delighted.
"The Olympics are perfect for interactive television because there are so many events happening at the same time.
"Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.
"But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.
"These figures, which are only from the digital satellite service, are a tribute to our commitment to deliver the Olympics to viewers so they can enjoy the Games wherever and however they want.
"It's a service that really complements our terrestrial coverage."
(GB)
Top Related Stories
Click here for the latest broadcast news stories.
11/09/2007
inLive Interactive Partners With Orad Hi-Tec For Interactive Mass Participation Solutions
At IBC 2007, inLive Interactive, a pioneering provider of end-to-end real-time interactive mass participation TV solutions, announced a partnership wi
inLive Interactive Partners With Orad Hi-Tec For Interactive Mass Participation Solutions
At IBC 2007, inLive Interactive, a pioneering provider of end-to-end real-time interactive mass participation TV solutions, announced a partnership wi
04/02/2002
BSkyB to extend interactive betting service
British Sky Broadcasting (BSkyB) are to extend the line-up of interactive television betting services available through Sky Active following a new agr
BSkyB to extend interactive betting service
British Sky Broadcasting (BSkyB) are to extend the line-up of interactive television betting services available through Sky Active following a new agr
28/01/2002
Fox Kids launches interactive mobile phone service
FOX KIDS Europe have joined with m-Wise to launch a text-based service for mobile phones aimed at children in the UK. By utilising the SMS facility on
Fox Kids launches interactive mobile phone service
FOX KIDS Europe have joined with m-Wise to launch a text-based service for mobile phones aimed at children in the UK. By utilising the SMS facility on
23/07/2001
PHILIPS PROVIDE BBC WITH INTERACTIVE SERVICE
PHILIPS DIGITAL Networks have provided digital compression and transmission equipment that enables the BBC to broadcast their revolutionary new intera
PHILIPS PROVIDE BBC WITH INTERACTIVE SERVICE
PHILIPS DIGITAL Networks have provided digital compression and transmission equipment that enables the BBC to broadcast their revolutionary new intera
20/06/2001
BBC ANNOUNCE INTERACTIVE TELEVISION SERVICE
Digital subscribers with ntl will soon be able to enjoy the BBC’s innovative interactive television services for the first time. The deal represents a
BBC ANNOUNCE INTERACTIVE TELEVISION SERVICE
Digital subscribers with ntl will soon be able to enjoy the BBC’s innovative interactive television services for the first time. The deal represents a
20/03/2001
PRUDENTIAL SIGN FOR KIT’S INTERACTIVE TV SERVICE
INSURANCE giants Prudential have joined Kingston Communications broadband interactive TV portal, KIT. Offering financial advice and information direct
PRUDENTIAL SIGN FOR KIT’S INTERACTIVE TV SERVICE
INSURANCE giants Prudential have joined Kingston Communications broadband interactive TV portal, KIT. Offering financial advice and information direct
14/02/2001
BBC TRIALS LOCAL INTERACTIVE SERVICE
THE BBC are joining forces with Kingston Communications (KIT) to trial a local interactive TV service in Hull. The service, which should start later t
BBC TRIALS LOCAL INTERACTIVE SERVICE
THE BBC are joining forces with Kingston Communications (KIT) to trial a local interactive TV service in Hull. The service, which should start later t
09/10/2000
CARLTON'S FIRST INTERACTIVE TV SERVICE FOR ITV
‘BABY BABY’, a ten part series aimed at new parents and parents-to-be is set to make history when it becomes the first interactive service to air on I
CARLTON'S FIRST INTERACTIVE TV SERVICE FOR ITV
‘BABY BABY’, a ten part series aimed at new parents and parents-to-be is set to make history when it becomes the first interactive service to air on I
01/09/2000
EUNITE'S NEW SERVICE FOR INTERACTIVE TV
EUNITE the interactive television and convergence specialists have announced the launch of their new TellyTest service which allows companies to analy
EUNITE'S NEW SERVICE FOR INTERACTIVE TV
EUNITE the interactive television and convergence specialists have announced the launch of their new TellyTest service which allows companies to analy
28/08/2000
NTL TO LAUNCH INTERACTIVE PREMIER LEAGUE SERVICE
NTL Director of Interactive Content, John Hondras, has revealed that the cable platform will definitely be producing an interactive Premier League foo
NTL TO LAUNCH INTERACTIVE PREMIER LEAGUE SERVICE
NTL Director of Interactive Content, John Hondras, has revealed that the cable platform will definitely be producing an interactive Premier League foo
23/10/2001
ITV DIGITAL VIEWERS TO GET INTERACTIVE THIS MORNING
ON OCTOBER 15 ‘This Morning’ viewers that were using ITV Digital boxes or digital TVs were able to benefit from the latest enhanced TV service. They g
ITV DIGITAL VIEWERS TO GET INTERACTIVE THIS MORNING
ON OCTOBER 15 ‘This Morning’ viewers that were using ITV Digital boxes or digital TVs were able to benefit from the latest enhanced TV service. They g
13/08/2001
33 PER CENT OF VIEWERS TUNE IN TO BBC INTERACTIVE
Despite the recent hot spell, the nation has stayed indoors this summer as interactive television fever sweeps through living rooms across the country
33 PER CENT OF VIEWERS TUNE IN TO BBC INTERACTIVE
Despite the recent hot spell, the nation has stayed indoors this summer as interactive television fever sweeps through living rooms across the country
27/01/2016
New 360VR Service Content Service Launched
dock10, based at MediaCityUK, has announced the launch of its new 360VR content service, which demonstrates dock10's innovative approach to pushing bo
New 360VR Service Content Service Launched
dock10, based at MediaCityUK, has announced the launch of its new 360VR content service, which demonstrates dock10's innovative approach to pushing bo
27/09/2007
RTÉ Chooses Tiscali's IP Transit Service For It's Online Service
Tiscali International Network (TINet), a carrier dedicated exclusively to wholesale IP-MPLS, has announced that the Irish broadcaster RTÉ (Radio Telef
RTÉ Chooses Tiscali's IP Transit Service For It's Online Service
Tiscali International Network (TINet), a carrier dedicated exclusively to wholesale IP-MPLS, has announced that the Irish broadcaster RTÉ (Radio Telef
24/11/2006
Channel 4 and Gem Partnership To Provide Service To Channel 4 Viewers
Channel 4 has set up a viewer services support unit in Belfast, leading to the creation of 20 new high-value jobs in the city. The three-year contract
Channel 4 and Gem Partnership To Provide Service To Channel 4 Viewers
Channel 4 has set up a viewer services support unit in Belfast, leading to the creation of 20 new high-value jobs in the city. The three-year contract















