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03/11/2000

ITC PUBLISH AUDIENCE SHARE QUARTERLY REPORT

THE ITC have published their sixteenth quarterly report on television audience share figures.
The share figures are the ITC’s determination of audience share in order to establish the licensees that are not in breach of the ownership provisions under the Broadcasting Act.
The total share for the period which was attributable to ITV, including GMTV, was put at 29.6 per cent.
The Broadcasting Act 1996 contains provisions covering ownership of commercial television licences. The provisions state that no person covered by the Act may control or hold qualifying interests in bodies which hold licences to provide television programme services whose shares together exceed 15 per cent of the total television audience.
The base for the calculation of audience share figures is the viewing of all television channels received in the British Isles, and a number of sources have been consulted in arriving at the estimates.
A full break down of the audience share figures may be seen on the ITC website at www.itc.co.uk
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