Sonic AuthorScript selected by Pure Digital

Sonic Solutions, the leader in digital media software, has announced that its AuthorScript Video DVD creation engine has been selected by Pure Digital Technologies, Inc., for use in its new one-time-use digital video camcorder platform.
The new, affordable digital video camcorders, developed by Pure Digital Technologies and marketed under individual retail store brands, are currently available at more than 6,000 CVS/pharmacy and Rite Aid stores nationwide, with additional expansion expected with other major U.S. retail chains.
The sub-$30, five-ounce pocket-sized Pure Digital Technologies one-time-use digital video camcorders record up to 20 minutes of digital video on internal memory.
They offer consumers an easy-to-use and convenient way to capture high-quality digital video without investing hundreds of dollars in a conventional video camera. After shooting their video, consumers return the camera to the store where Pure Digital’s proprietary video processing platform formats the content and burns a high-quality DVD utilising Sonic’s AuthorScript Video technology.
“We are very pleased with our decision to select Sonic’s AuthorScript Video technology,” said Ariel Braunstein, CTO of Pure Digital Technologies. “With AuthorScript Video, we were able to quickly integrate Sonic’s proven DVD creation technology into our product while keeping costs low, which helped to bring the one-time-use digital video camcorder to market quickly.”
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