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30/11/2005

Turner Entertainment standardises on Snell & Wilcox MEMPHIS encoders

Turner Entertainment Networks has standardised on the Snell & Wilcox MEMPHIS as the mastering encoder for all content played out on its HD networks.
Turner has purchased 22 MEMPHIS systems, which are being used in its Atlanta facility to provide high-quality, MPEG-2 encoding of HD content prior to playout and archiving.
Turner uses MEMPHIS to ingest HD content in a format compatible with its Pinnacle MediaStream servers and online storage infrastructure. By using the MEMPHIS variable bit rate option, Turner is able to maintain exceptionally robust and clean video pictures while optimizing the bit rate for its distribution and transmission requirements. The MEMPHIS systems installed at Turner also process CIE-708 closed captions and carry Dolby-E audio.
Turner's Atlanta facility currently supports more than 30 SD and HD network feeds. As channel count increases and new HD channels are launched, MEMPHIS will enable Turner to expand its programming bouquet while maintaining the highest quality of video pictures. The flexible compression options provided by the MEMPHIS encoder also prepare Turner for delivery of the network's immense store of content via other platforms, often in applications for which low bit rates are critical.
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