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20/03/2001

SMOKE & MIRRORS REFLECT ON AWARDS WINS

HIGH-end post production facility Smoke & Mirrors (S&M) have won a range of top awards at the prestigious Creative Circle and British Television Advertising Awards.
Smoke & Mirrors picked up top awards for their visual effects and post-production work on several high-profile commercials.
Facility Director Penny Verbe said: “Smoke & Mirrors are known for helping to expedite the best creative work around. Our involvement on these particular winning commercials ranged from simple, invisible digital tricks at one end of the scale, to full-scale pre-production and effects supervision at the other. These awards demonstrate that Smoke & Mirrors have the right skills to make a project fly, whatever the level of our involvement.”
At the Creative Circle Awards Smoke & Mirrors carried off the platinum award in the ‘Film, Video and Cinema’ category for the John West Salmon commercial ‘Bear’, in which a grizzly bear and a fisherman embark on a comical kung-fu fight over a fresh salmon. On this commercial, Tom Sparks from Smoke & Mirrors created invisible effects, which greatly added to value to the overall production. The production company Spectre, shot a man dressed in a bear suit in various positions within the frame which Smoke & Mirrors then composited together.
For the Orange commercial ‘Hold Up’ composited on inferno, the commercial featured a car chase along a bar top, Smoke & Mirrors won gold in the ‘Best Special Effects and Computer Graphics’ category, with bronze in the same category going to Magic FM’s ‘Welcome to Magicland.’ Orange ‘Hold Up’ also scooped silver gongs for best direction, best editing, best cinematography and best film art direction.
At the British Television Advertising Awards John West Salmon ‘Bear’ won Best TV Commercial of the Year. Orange ‘Hold Up’ won gold, with a bronze award going to Orange ‘Rucksack’, in the Telecommunications category. Playstation 2, ‘Flea Circus’ won Silver in Toys and Games, with a bronze going to Audi ‘Wakeboarder’ in the European section. (AMcE / SP)
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