CHANNEL 4 LEAD THE GAME

CHANNEL 4 have selected Scottish mobile entertainment company Digital Bridges to lead their first venture into the WAP entertainment market.
The Channel have been outspoken in their determination to plug into multi-media, multi-platform services to secure a successful future in the changing world of new digital channels, the roll out of ADSL content delivery, and the influence of the internet and enhanced TV services.
Stuart Cosgrove, Channel 4’s Head of Programmes (Nations & Regions), said: “The nature of television is changing rapidly and we’re keen to ensure that television independents will survive and thrive. This can only be achieved if they embrace cross-creativity by joining forces with new content creators, such as games developers, who understand the potential of interactivity and broadband better than most. We are now experimenting with a variety of niche technology providers throughout the UK with a view to delivering further initiatives in mobile gaming and other mobile applications.”
Kevin Bradshaw, CEO and founder of Digital Bridges, said, “We firmly believe that the wireless Internet will become the most important media delivery channel of the 21st century, with entertainment and gaming a significant factor in its success. Wireless gaming offers allows the creation of some very new and unique forms of entertainment. (GB)