FRAMESTORE POST NINTENDO COMMERCIALS

FRAMESTORE have posted three new commercials to launch Nintendo’s latest Game Boy handset, Game Boy Advance.
All three commercials were written and produced by agency Leo Burnetts of Chicago, and directed by the Vienna based directing duo, Rad-ish (Moritz and Christophe). FrameStore's SFX operators posted the beautifully shot footage to create three, highly stylized, virtual worlds, which each allude to one of the three new games developed to accompany the new handset.
As synthetic snow was banned on the location of 'Church' FrameStore had the difficult task of creating falling and settling snow for the interior shots. It took 10 layers to pull this off with a stunning result.
Each commercial is vastly different, and together involved over 100 hours of post to achieve the exact look the directors wanted. Although many of the effects were shot in camera, it was the wizardry of FrameStore's Tim Osborne, Avtar Bains, Murray Butler and Angus Wilson who put the icing on the cake.
(GB)