Framestore CFC hooks firm success with three Imagina awards

Two commercials with digital special effects and post production by Framestore CFC won three of the ten Jury prizes given at this year's Imagina awards, held on February 4th in Monaco.
Johnnie Walker 'Fish' received the Imagina prizes for 'Best Direction' and 'Best Commercial', and Audi 'Drink Like a Fish' was recognized in the 'Best Rendering' category.
Both commercials have been attracting worldwide attention and recognition for their astonishing and beautiful effects since they debuted last year.
Johnnie Walker 'Fish' shows enormous shoals of people swimming and leaping from the ocean. Directed by Daniel Kleinman and produced by Spectre for BBH, the spot features a masterful blend of stunt work, practical, 2D, and 3D effects.
Audi 'Drink Like a Fish' re-imagines a night time London in which the streets are thronged by gigantic fish – brilliantly conveying the liquid neediness of Audi's rivals. Produced by Helen Powlette for BBH, 'Drink Like a Fish' was directed by Frank Budgen for Gorgeous.
The Imagina awards have won a reputation over the years as the benchmark for worldwide computer graphics and special effects production.
They have become a prestigious competition synonymous with creativity, discovery and diversity. More than 600 works from every continent competed for the Imagina 2004 Awards, a record year for the number of works in competition and the number of countries represented.
The awards are given to the best graphic works animated using digital technology, based not only on their technical qualities but also on the emotions they generate.
(SP)