Blue Stream Fiber Chooses Ateme To Modernise OTT And Enable Targeted Ads

Ateme has announced that Blue Stream Fiber has standardised its OTT streaming services on Ateme's end-to-end video platform for its high-value linear channels, aiming to improve operational efficiency and expand monetisation options.

By consolidating encoding, packaging, recording and delivery workflows, Blue Stream Fiber now runs a unified architecture that simplifies day-to-day operations while delivering high-quality video at optimised bandwidth.

Monetisation is central to the upgrade. Using Ateme's server-side ad insertion (SSAI), Blue Stream Fiber is enabling Dynamic Ad Insertion (DAI) across its OTT services to support targeted, scalable advertising.

The initial rollout focuses on regional ad replacement, mirroring long-standing cable and IPTV practices by regionalising national live channels and dynamically swapping ads by market area. This lets Blue Stream Fiber monetise OTT with precision comparable to traditional linear TV, while laying the groundwork for fully addressable advertising to open new revenue streams for channels that legacy approaches could not monetise.

Craig Walker, Executive Director of Advanced Services Engineering, Blue Stream Fiber: "By standardizing our OTT platform on Ateme, we are able to streamline our operations while unlocking new revenue opportunities through targeted advertising."

Gustavo Marra, SVP North America, Ateme: "Regional ad replacement is a critical step toward bridging broadcast and OTT monetization. This deployment demonstrates how operators can combine operational efficiency with revenue growth."

www.ateme.com/
www.bluestreamfiber.com