Alibaba Named Official Technology And Cloud Partner Of Brooklyn Nets

Alibaba Group and Brooklyn Sports & Entertainment have announced a strategic multi-year partnership that will see Alibaba become an Official Technology and Cloud Partner of the Brooklyn Nets.

The collaboration will combine Alibaba's cloud technology with the Nets' live game replay, in-game entertainment and marketing initiatives, with the aim of creating more immersive experiences for fans at Barclays Center.

As the Nets' Official Jersey Patch Partner, Alibaba will also support the franchise’s 60th anniversary season, a year-long campaign celebrating iconic players, defining moments and milestones throughout the team’s history. The partnership will include technology-enabled fan experiences and marketing activations.

Beginning with the 2026-27 NBA season, Alibaba’s technology will power a Real-Time 360° Replay system at Barclays Center, designed to deliver faster and more innovative replays during games.

Fans will also be able to use the in-arena “Nets Figure Lab” to create personalised collectible cards powered by Alibaba’s technology.

Throughout the season, Alibaba and the Nets will explore and scale new technology and marketing applications both on game days and beyond. The companies said the collaboration will focus on enhancing fan experiences while supporting the next chapter of Nets basketball.

For the Nets, the partnership represents an investment in the future of the franchise, combining technology and creative collaboration to celebrate six decades of history while developing new ways to engage fans.