Viaplay Unveils Next-Generation Allente STB UX

Viaplay Group has launched a revamped set-top box user experience for its flagship Nordic super-aggregated service, Allente, built on 3 Screen Solutions’ (3SS) award-winning 3Ready Platform.

The new interface, live since early August, is rolling out to subscribers in Sweden, Norway, Denmark and Finland, and is designed to streamline discovery across live TV and a growing array of local and global streaming apps.

Allente, which Viaplay fully acquired in 2025 after buying Telenor’s 50% stake for SEK 1.1 billion, now features profile-based “Experience Modes” tailored to distinct audiences. Live TV Mode opens straight to the last channel and preserves effortless zapping, while On Demand Mode takes viewers to the home screen for immediate access to recently used services and seamless resume-watching. A dedicated Kids Mode simplifies navigation, limits the catalogue to age-appropriate titles and presents a playful, safer environment.

The refreshed UX is underpinned by SDMC’s new DV9865 AI set-top box, running Android TV 14 Operator Tier OS and powered by an Amlogic S905X5-J SoC with an ARM Quad 64-bit CPU. A 4 TOPS Neural Processing Unit enables AI and machine learning tasks to run on-device, supporting advanced personalisation features and responsive performance. The solution is deeply integrated with 3SS’ 3Ready Framework and Control Center for rapid UI iteration and ops control.

To address this, 3SS' new 3Ready Experience Modes let households switch between live-centric and streaming-first layouts, or hand over to an age-gated space for children. Beyond the modes, viewers get a faster, more fluid navigation model: a redesigned zapping and TV guide lets them browse what’s on without disrupting the current programme. Ambient colours extend from artwork into the UI for a more immersive feel, and picture-in-picture on the home screen keeps live channels or VOD in view while users explore.

Allente’' super-aggregation extends to a wide range of third-party streaming services and channels, including Viaplay, Apple TV, Amazon Prime Video, HBO Max and SkyShowtime. Customers can activate partner services directly on the device, and search, discover and bookmark content from across apps in one place.

On the input side, Viaplay has selected the Notus L12 programmable smart remote from t4h. (Tech4home). In addition to one-button launches into preferred streaming apps, the controller now supports up to four user-configurable shortcuts. Through its integration with 3Ready Control Center, Allente can evolve the remote experience over time, effectively turning the handset into a software-defined touchpoint.

The new experience will be showcased at IBC 2026 on the 3SS stand (5.A85). It builds on a partnership that began in 2018 with Canal Digital and continued through the creation of Allente in 2020 as a joint venture between Canal Digital and Viasat Consumer. Today, 3SS technology supports Allente across LG and Samsung smart TVs, Android TV, Apple TV, iOS and Android mobile, plus hybrid DVB-S and OTT set-top boxes, and also underpins Allente’s B2B hospitality TV services.

www.viaplaygroup.com