ITV Launches OddsFinder Betting Comparison App

ITV has launched ITV OddsFinder, a new mobile app that enables horse racing fans to compare real-time odds from multiple bookmakers in a single interface while watching ITV Racing.

Developed in partnership with Funteron, a B2B sports betting odds comparison and discovery platform, the app aggregates live prices from a range of licensed UK bookmakers, allowing users to compare available odds for each race before choosing whether to continue to a bookmaker's site to place a bet.

According to ITV, prices are updated continuously to ensure users see the latest available odds at the time of comparison.

The app is available to download now and is being supported by an advertising campaign airing during ITV Racing's commercial breaks. The launch coincides with ITV's coverage of Glorious Goodwood, with promotion running throughout the five-day event.

ITV OddsFinder is powered by Funteron's odds comparison infrastructure, which consolidates real-time pricing from a network of licensed bookmakers operating in the UK.

Commenting on the launch, Mike Barrett, ITV Controller of Agency & Client Sales, said: "At ITV we're constantly exploring new commercial opportunities around live sport, for the benefit of both our advertising partners and viewers. Building on Funteron's experience in this area we are pleased to be launching ITV OddsFinder to give users a streamlined experience around the racing they love."

The promotional campaign for ITV OddsFinder will feature throughout ITV's horse racing broadcasts, with additional advertising planned around selected live sports coverage during the year.

www.itvoddsfinder.com