Broadcast News

Bookmark and Share


ITV NETWORK is to be rebranded as ITV1 later this year to reflect the extended family of brands created by the alignment with digital terrestrial platform ONdigital.
ITV Chief Executive Stuart Prebble announced the rebranding strategy, and confirmed that ONdigital will become ITV Digital on July 11. ONnet, the internet on TV service, will become ITV Active from the same date.
As part of the new ITV strategy to create an integrated free-to-air, pay-TV and internet platform, will launch later this year, bringing together a range of programme related websites and online services.
Prebble said: “The ITV brand already stands for unmissable television that connects the majority of people in this country. We are extending ITV’s market leading values across a family of channels, a pay-TV platform and interactive and online services, creating a powerful new consumer proposition for the digital age.
“With the continued growth of multi-channel television, the time is right for the ITV brand to develop so that the full range of services we offer can be promoted under a consistent identity. In one simple step, the change to ITV1 for the Network will convey that ITV is now a family of brands.”
Entertainment channel ITV2 sits alongside ITV1. ITV Sport Channel will launch on August 11, bringing subscribers more English football that any other premium sports channel.
Rob Fyfe, ITV Digital Managing Director, said: “Our customers will benefit both from this new relationship with Britain’s favourite television channel and from the launch of new services. ITV Digital will continue to offer outstanding customer service and value for money and will still be the simplest way to get digital TV.
“The new ITV Sport Channel will bring together UEFA Champions League football with the Nationwide League and Worthington Cup. This channel will be exceptionally attractive to sports fans.” (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Transvideo & Aaton Digital Announce New Products For NAB 2017
Transvideo and Aaton Digital have announced that they will both show new products for the cinematography and broadcast industries at NAB 2017. Transvi
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
The Nerve Appoints New Business Development Director
The Nerve, the fast growing multi-genre music library launched by ex-Audio Network executives Juliette Squair and Scott Pearce earlier in 2020, has ap
Source Digital For Debut Of IBC's Startup Forum 2017
Leading technology and service provider specializing in monetization strategies around digital content, Source Digital, has been selected to participa
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
CBS News Renews Licensing Agreement With Wazee Digital
CBS News and Wazee Digital have announced the renewal of their long-standing agreement in which Wazee Digital will continue to manage and represent CB
Robert Shen Joins Axon Digital Design
Robert Shen has joined Axon Digital Design as Business Development Manager South East Asia. Mr Shen joins the company from Imagine Communications wher
Prebble quits as ITV chief
The chief executive of ITV, Stuart Prebble, has resigned. Prebble had been under pressure to quit because of the spectacular implosion of ITV Digital.
SMG settles differences with ITV over digital rights
Following the recent sale of The Scottish Media Group's (SMG) 25% GMTV stake held to ITV plc, the two companies have reached an agreement on the use o
CARLTON Communications and Granada have announced proposals for a new partnership to align ITV and ONdigital - creating an integrated free-to-air, pay
FROM JULY 11, ITV Digital is the new name for ONdigital. ITV Digital is ITV’s pay television platform, leveraging the strength of the ITV brand, and b
ITV Play launches on Freeview
ITV has today launched its newest digital channel on Freeview – ITV Play – with big name programmes lined up for the coming weeks. The ITV Play channe
ITV and BBC launch 'Freesat' digital service
ITV has today announced a new service in conjunction with the BBC that will further strengthen its position in the digital television environment. ITV
IDT Appoints Polecam UK Partners for Sales, Service, Rental And Support
IDT based out of Pasadena, California in the United States - known for their innovative design and manufacture of industrial high speed digital camera