Ross Video Unveils Indigo To Unite Digital-First Newsrooms

Newsrooms continue to grapple with audience shifts from linear television to social and streaming, shrinking headcounts and the need to publish across 10–14 destinations. Many teams are still relying on separate applications for ingest, editing, asset management, planning and editorial that were built for a linear era, creating inefficiencies that are increasingly hard to absorb.

Ross Video says its answer is Indigo, a unified media workflow platform introduced at NAB Show 2026 that consolidates ingest, editing, workflow automation, asset management, editorial and playout in a modular, web-based environment.

"Indigo is a pivotal product at a pivotal time in our industry."
David Ross – CEO – Ross Video

The company frames Indigo as a response to mounting operational strain. Jenn Jarvis, Ross Video's Solutions Manager for Production Workflow, who previously spent eight years in local news, described how quickly roles and processes now evolve.

"The only thing that has become consistent about the broadcast industry is that the way you do your job today will not be the same way you do your job tomorrow. Our new normal is a constant state of iterative refinement."
Jenn Jarvis – Manager, Solutions for Production Workflow, Ross Video

Jarvis noted that professional creators often have to touch five to ten different applications to produce a single deliverable—an approach that becomes fragile as demands grow. Ross Video previously addressed parts of the pipeline with three separate products—Media IO (ingest/ployout), Streamline (asset management) and Inception (editorial)—but running them independently duplicated effort and data. Indigo reconstitutes them as one end‑to‑end platform.

Indigo's core provides user rights, a shared asset library, metadata, AI‑assisted tagging and search, MOS integration, monitoring and APIs. Teams then add only the modules they need.

Media I/O connects live feeds and existing infrastructure across SDI, ST 2110 and mixed‑signal environments, and handles ingest, playout, transcoding, scheduling and playlist management—including ganged playout—within the same interface.

Create brings editing into the browser for fast‑turn work and also integrates with NLEs for craft edits. Editors work directly from the central asset library, removing the need for exports, re‑ingestion or manual file transfers.

Workflow provides visual automation to set archiving rules, transcoding chains and multi‑platform publishing, including direct output to social and CMS destinations.

Planning is the coordination layer for assignments, tasks and daily coverage, with progress tracked alongside the content being produced.

Editorial adds native NRCS capabilities—rundowns, stories, scripts and wire integration—so journalists and producers can work in familiar newsroom tools while remaining tied to the same media and metadata.

A single database underpins all modules, ensuring assets ingested in Media I/O are immediately searchable in Create, visible in Planning and available in Editorial without re‑ingesting files or re‑entering metadata. The entire platform is accessed through Ross Video's Aura UI, a fully web‑based interface, eliminating desktop clients and reducing context‑switching across different applications. Under the hood, Indigo is containerised and Linux‑based, deployable on‑premises, in the cloud or in hybrid environments, with new functionality activated by licence keys rather than additional hardware.

"This new approach will speed up deployments, reduce routine maintenance, and allow new functionality to be unlocked as needed without adding infrastructure."
Jenn Jarvis – Manager, Solutions for Production Workflow, Ross Video

For engineering and IT teams, Ross Video says Indigo reduces server counts, database sprawl and brittle integration points, simplifying upgrades to a single platform rather than coordinating multiple vendor updates.

Because Indigo is modular, organisations can start small and scale. A team might begin with Core and Media I/O for ingest and playout, add Create to bring editing into the same environment, turn on Planning as coordination needs grow, and unlock Editorial when ready to fold in NRCS functions. Indigo also integrates with third‑party newsroom systems over MOS, allowing customers to retain existing editorial tools and migrate on their own timeline.

"For customers using our existing media and editorial platforms, there is a seamless path forward. This does not require buying a new product. If you're on active software maintenance, we'll be reaching out about your upgrade path in the coming months."
Jenn Jarvis – Manager, Solutions for Production Workflow, Ross Video

Ross Video says current Media IO, Streamline and Inception users can carry forward their workflows, media and integrations into Indigo's unified environment and expand into additional modules over time. Mixed Ross/third‑party deployments can keep existing links in place, with the option to consolidate as other products come up for renewal.

While Indigo is new, Ross Video emphasises that its engines are proven: the ingest/ployout technology from Media I/O, asset management from Streamline and editorial tooling from Inception have been used for years across live news, sport and professional production. Indigo brings these capabilities together under one roof and modernises the workflow around a single source of truth.

The company argues that as audiences fragment, teams shrink and publishing endpoints multiply, stitching together disconnected point tools is no longer sustainable. Indigo is positioned as a way to centralise the newsroom tech stack while keeping deployment flexible.

"Indigo is far greater than the sum of its parts. This powerful enterprise software represents an exciting new chapter for Ross and our customers."

For newsrooms evaluating a move to a connected, digital‑first production environment, Ross Video is inviting enquiries about how Indigo can fit specific workflows.

www.rossvideo.com/