Hornets Tech Launches 'Stingr' Interactive TV Technology at MPTS 2026

Hornets Tech has unveiled "Stingr" at MPTS 2026, a technology designed to bridge the gap between broadcast content and second-screen interaction. By pointing a smartphone camera at a TV screen, Stingr recognizes images in real-time—whether live, on-demand, or time-shifted—and surfaces relevant information or purchase opportunities directly within a broadcaster's or sports body's own app. This "frictionless" approach aims to recover declining advertising revenues by stimulating direct sales and deepening fan engagement without requiring viewers to navigate away to third-party search engines. Alongside Stingr, Hornets Tech is also showcasing new SMPTE ST2110 IP streaming platforms and RF camera solutions from Domo Broadcast.

"In this industry we use the word 'transformational' a lot, but this really does have the potential to make a huge difference," said Alistair Horne, one of the founders of Stingr Tech and Hornets Tech. "When advertising revenues are in decline, this is a powerful way of stimulating sales directly, under the control of the broadcaster or the programme maker. It will bring about a completely fresh view of the television business model."

The Stingr system incorporates the user app elements, the image database and the backend processing. New content can be added into the database within a couple of seconds, so live sports can be available to Stingr apps in the time it takes to encode and deliver the broadcast video.

Alongside Stingr, Hornets Tech will be demonstrating a new encoder/decoder and IP streaming software platform, for SMPTE ST2110 or HDMI signals. Hornets is best known for its imaginative and innovative solutions to RF camera challenges, and the MPTS stand will also see the latest in technology from Domo Broadcast to illustrate how real-world production problems can be solved.

Visit stand J28 at MPTS 2026 for a demonstration of the transformative Stingr technology, and you can try it yourself at stinger-tech.com. For more on RF cameras, streaming and connectivity, see hornets-tech.com.