Blue Lucy And Censhare Unveil Integrated DAM And Video Workflows

Media orchestration firm Blue Lucy has announced a new integration with Censhare, part of Entirely, set to debut at NAB, extending orchestration, control and visibility across enterprise DAM and video operations.

The tie-up links previously siloed platforms within a governed workflow, allowing organisations to manage content movement, editing and distribution more efficiently throughout the media supply chain.

By pairing Censhare's enterprise DAM with Blue Lucy’s orchestration platform, the solution enables a more connected approach to video workflows in environments where automation, traceability and operational oversight are essential.

Blue Lucy founder Julian Wright said: "The challenge for modern media operations is less about access to content than it is about control. This integration strengthens our ability to help organisations manage content across DAM and video operations, reducing friction, increasing visibility, consistency and, crucially, governance at every stage of the lifecycle."

Chris Leaman, SVP Customer Experience at Censhare, added: "This goes beyond simply sharing assets with a static MAM to support video workflows. By integrating with Blue Lucy’s workflow orchestration platform, we enable a true 'round trip' capability for video – from material ingest, through edit, approval and on to the demand-based delivery chains. It’s about providing content operations teams a joined-up and efficient way to produce and deliver content across on an enterprise basis."

The integration will be showcased at NAB, demonstrating how the two companies help organisations streamline complex media workflows, reduce friction and boost operational efficiency.

Planned enhancements include full project synchronisation between systems, enabling seamless access to content across both the Censhare and Blue Lucy platforms.

Alongside its fully featured MAM, the Blue Lucy platform integrates with multiple editing tools and offers high levels of automation for organisations running complex, enterprise-scale media operations.

NAB 2026 attendees can see live demonstrations of Blue Lucy on Booth W2318, and the Censhare DAM solution on Booth W1353.

bluelucy.com