Netflix Teams Up With Sky Business

Pubs and bars across the UK and Ireland will be able to screen one of the year's biggest boxing nights after Netflix agreed its first partnership with Sky Business to bring a major Netflix boxing event to the on-trade.

On 11 April, Tyson Fury returns to the ring against Arslanbek Makhmudov. The full card will be shown only on Netflix and, for licensed venues, exclusively via Sky Business. The date coincides with major football and golf fixtures, giving operators the chance to extend dwell time and increase revenue.

Under the arrangement, Sky Business holds exclusive commercial rights to show the event in pubs, bars and other hospitality venues. Operators must have a valid commercial licence, and residential Netflix subscriptions cannot legally be used for public screenings.

The undercard features leading British fighters Conor Benn and Frazer Clarke, with the night culminating in the British Heavyweight Title bout featuring Jeamie Tshikeva — a significant draw expected to help venues attract larger crowds.

Live sport remains a proven driver for the on-trade. Industry data shows out-of-home sports viewers spend 41% more on eating and drinking out each month than non-sports viewers, while customers spend an average of 19% more per visit when watching live sport in pubs and bars. Nearly nine in ten say live sport gives them more reasons to visit licensed venues and increases the likelihood of return visits.

Tony Singh, Managing Director of Business Development (Northern Europe) at Netflix, said: "We're delighted to partner with Sky Business to bring Netflix's first major UK boxing event to pubs and bars across the country. Expanding on our deep and longstanding partnership with Sky to create exciting new ways for fans to come together and enjoy the action."

James Tweddle, Director of Hospitality at Sky Business, said: "We're excited to partner with Netflix for the first time to bring this huge boxing event to the on-trade. Fury's return, a strong undercard and a major British title on the line makes this a standout night for all boxing fans - and a major commercial opportunity for venues to drive footfall and boost revenue."